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Monthly Archives: April 2015
6 Reasons Why Responsive Design Is the Best Solution for You
why responsive design is best
6 Reasons Why Responsive Design Is the Best Solution for You

We all know that having a mobile-friendly website is more important than ever. While Google’s so-called Mobilegeddon may have been the catalyst some website owners needed to start thinking about that long-overdue redesign, trying to maintain your mobile search results is only a minor piece of the puzzle. Websites that are optimized for mobile devices…

How Much Did the Mobile-Friendly Update Affect My Business?
mobile friendly traffic
How Much Did the Mobile-Friendly Update Affect My Business?

It’s been a nerve-wracking week for many website owners. Google’s release of the Mobile-Friendly algorithm has caused many businesses to wonder how they will be affected. The media coverage has even left some small business owners with the fear they might go out of business because of all this. If you are one of the…

Everything You Need to Know About Google's Mobile-Friendly Update
Everything You Need to Know About Google's Mobile-Friendly Update

What is the mobile-friendly update? This is an update to the way Google ranks websites in mobile search results. A website that is deemed mobile friendly by Google can get a mobile rankings boost. This is just one of many ranking factors that determines the order of search results for any given query. Why is…

It’s Not Mobilegeddon, or, How Mobile-Friendly Can Save Us All
It’s Not Mobilegeddon, or, How Mobile-Friendly Can Save Us All

If you think you don’t stand to benefit from Google’s mobile-friendly algorithm, then you’re wrong. The media and some industry professionals alike have done a great job fear-mongering during the past month. We’ve heard everything from this is bad for small businesses to this update will put people out of business. The stats for mobile…

5 Ways to Make Your Website Redesign More Efficient
5 Ways to Make Your Website Redesign More Efficient

Website redesigns don’t always go as planned. When the process starts, a website owner often envisions an amazing new site launching in just a few weeks. Rarely is that the case. Those weeks often turn to months. In some cases, those months even turn to a year or more. And sometimes that “dream” website never…

What Should I Do When My Business Gets a Bad Review?
What Should I Do When My Business Gets a Bad Review?

So you’ve just received a scathing online review. Now you’re worried your business is on the verge of ruin. You’re torn between rage, depression, and unreasonable feelings of revenge. What can be done about this horrible strike against your company image? Bad reviews are inevitable. After all, no one is universally loved (heck, there are…

10 Ways You'll Benefit from a Website Redesign
10 Ways You'll Benefit from a Website Redesign

Still thinking about whether or not you need a new website? It’s time to stop thinking and start designing. A website redesign comes with loads of benefits that more than make it worth the price tag. 1. A chance to start over Sometimes we’d all like a chance to start over. Let’s face it. That…

Why Aren't People Filling Out Our Contact Forms?
Why Aren't People Filling Out Our Contact Forms?

You have a great product/service and a great website to showcase it, but your contact forms are sitting in a dormant state. You jump for joy when you receive a single form submission in your inbox, thinking the floodgates are about to open. Days pass. Weeks pass. Months pass. A few form submissions might trickle…

5 Reasons Google's
5 Reasons Google's "Mobilegeddon" Shouldn't Make You Panic

It’s been dubbed Mobilepocalypse, Mobilegeddon, and Mopocalypse. Whatever fear-inducing term you assign it, Google’s impending Mobile-Friendly update has webmasters the world over in panic mode. But before you consider stockpiling resources and building a mobile bomb shelter, you should take a deep breath and relax. It’s probably not going to be that bad. Let’s state…

Perrill Website Named CSS Nectar Site of the Day
Perrill Website Named CSS Nectar Site of the Day

On March 26th, the Perrill team proudly unveiled our brand new responsive website. One week after launch, the website was named the CSS Nectar Site of the Day.  As a leader in the web design industry, we began championing responsive design as the premier approach to the web even before Google did. We’ve designed and built close to a hundred responsive…

What Metrics Should I Use To Measure Success?
What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

April Fools' Day 2015 Winners and Losers
April Fools' Day 2015 Winners and Losers

What used to be a day of harmless (and some not-so-harmless) pranks has turned into a marketer’s dream. It’s a day of creativity, fun, and marketing stunts that build brand awareness, gain media attention, and maybe even drive a sale or two. April Fools’ Day is no longer about saran wrap and other pettiness. It…

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