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Monthly Archives: May 2015
Why Aren't We Ranking In Local Search Results?
Why Aren't We Ranking In Local Search Results?

If you do business locally, you need to make it easy for your customers to find you. I’m not talking about having prime real estate along a high-traffic road (although that certainly doesn’t hurt). No, I’m talking about online visibility. Your customers need to be able to find you when they’re searching for the products…

Why You Need a Mobile-Friendly Website Even if Google's Update Didn't Hurt You
Why You Need a Mobile-Friendly Website Even if Google's Update Didn't Hurt You

It’s been over a month since Mobilegeddon seemingly fizzled into yet another false doomsday prophecy. After weeks of fearmongering by media and industry professionals, Google’s mobile-friendly update appeared to launch with a whimper instead of a bang. In the weeks following the update designed to give mobile-friendly websites a boost in the search rankings, very…

How Can I Make My Products Rank Better In Search Results?
How Can I Make My Products Rank Better In Search Results?

This may seem obvious, but people won’t buy something they can’t find. Getting people to find your products isn’t always easy. Sure, once they land on your site you can direct them to the right products by having fluid navigation and accurate search features. But you have to get them to your site first. Many…

5 Reasons Website Redesigns Fail
5 Reasons Website Redesigns Fail

In the online world of business, there’s almost nothing more exciting than launching a brand new website. The expectations are often high, especially after the months of work and preparation. Whether your website is eCommerce or lead generation, you’re confident a brand new site is just the ticket for instant business success. Oftentimes, the new…

Why Is My Bounce Rate So High?
Why Is My Bounce Rate So High?

A high bounce rate means your website is bad, right? Not necessarily. When looking at your bounce rate, there are a lot of factors to consider. In fact, contrary to the popular “I came, I saw, I puked” definition of bounce rate, a bounce isn’t always an unsuccessful visit. As with any data, the bounce…

Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?
Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?

Within hours of Google’s announcement regarding the release of Google+ Collections, some critics were already calling it a failed Pinterest knockoff. These critics might not have been completely without good reason to make such an early proclamation of death. At first glance, this does seem a bit like Pinterest-lite. And it goes without saying that…

What Should We Post On Our Blog and Social Media?
What Should We Post On Our Blog and Social Media?

Figuring out what to talk about on your blog and social media accounts can be quite the challenge for many businesses. Fortunately, it doesn’t have to be a difficult pursuit. After all, you can write about anything you want. Okay, maybe we should qualify that a bit. When I say “anything you want,” I really…

Using the Force to Turn Your Website into a Conversion Jedi
conversion jedi
Using the Force to Turn Your Website into a Conversion Jedi

If your website isn’t converting the way you want it to, then you need to start using the Force. Having a great-looking website is fantastic, but winning on the internet requires so much more. By using the Force, you can turn your website into a conversion Jedi. Target Customers You Must You can’t sell anything…

Why Are My Online Customers Abandoning Their Shopping Carts?
abandoned shopping cart
Why Are My Online Customers Abandoning Their Shopping Carts?

If you have an ecommerce website, you probably deal with shopping cart abandonment. You aren’t alone. This is a problem every ecommerce website faces, including the biggest online retailers in the world. It’s also a problem you’ll never be able to completely fix, but that doesn’t mean you can’t make some big improvements that will…

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