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Monthly Archives: June 2015
5 Crucial Elements of a New Website
web design elements
5 Crucial Elements of a New Website

A new website often brings with it a lot of opportunities to grow your business. From improved visibility to better functionality, your new site is often the pathway to reach your goals. Of course, a new website is only as good as its individual components. No matter how eye-catching the design, your site won’t accomplish…

How Not to Respond to a Google Update
google update panic
How Not to Respond to a Google Update

If your business lives and dies by Google, then you’re probably on constant watch for the slightest change in your search results. This is no easy task. Google makes hundreds of updates to the search algorithm every year. Most of these are relatively minor adjustments that go unnoticed. However, when one of those major updates…

Why Did Our Web Traffic Go Down?
drop in traffic
Why Did Our Web Traffic Go Down?

With all the metrics available to measure the success of your website, many site owners tend to focus on traffic more than anything else. Maybe it’s an ego thing. Or maybe it’s just the easiest metric to understand. More traffic means more people are coming to your website. If more people are coming to your…

How to Create Abandoned Cart Emails that Work
How to Create Abandoned Cart Emails that Work

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

Which Keywords Should We Pick for SEO?
Which Keywords Should We Pick for SEO?

Optimizing a website is not easy. It’s certainly not a simple matter of picking some keywords and getting started. In fact, in today’s landscape of search engine optimization, “picking keywords” is often a vastly overrated part of the process. In the past, a successful SEO campaign was all about the keywords. You could pick the…

5 Ways You're Doing A/B Testing Wrong
ab testing
5 Ways You're Doing A/B Testing Wrong

To get the most out of your website, you need to know what works. While following general best practices is a great way to start, the only true way to know what will work best for your website is by using data. Cue the A/B test. Used properly, A/B testing is one of the most…

What Are My Competitors Doing Better?
What Are My Competitors Doing Better?

If you want to be competitive in your industry, you have to pay attention to your competition. Just look at the New England Patriots. They know exactly what their competitors are doing, and they’re virtually unstoppable! Sports jokes aside, competitive analysis should be part of your marketing strategy. Analyzing your competitors can give your business…

12 Things to Look for When Choosing a Web Design Agency
web design agency
12 Things to Look for When Choosing a Web Design Agency

One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you. This is certainly not a decision you want to take lightly. After all, your website is going…

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