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Monthly Archives: August 2015
How Do I Calculate Conversion Rate on My Website?
How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

3 Questions to Ask Before Using Stock Images on Your Website
stock image
3 Questions to Ask Before Using Stock Images on Your Website

We all know that a picture speaks a thousand words. But when it comes to the web, images are often even louder. Imagine a website with no pictures. Maybe there’s just a wall of text. Or maybe the content is divided up into some clear sections with a few call to action buttons scattered throughout….

How To Make Sure You Aren't Blocking Important Files from Search Engines
blocking search engines
How To Make Sure You Aren't Blocking Important Files from Search Engines

There seems to be a fair amount of confusion out there regarding what Google, Bing, and other search engines need to access in order to render your website properly. A few weeks ago, Google began sending out messages to webmasters warning of important resources being blocked from the search engines. Here’s the deal: Google needs…

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