4 Search Results That Prove Bing Loves Google

When it comes to determining the best search engine, you might think the data says it all. In the U.S., Google has somewhere around 65% of the search market share. For almost every U.S. website, Google is the number one referral source. Seems pretty obvious, right? And you'd think it would make Bing hate Google at least a little. 

Of course, the true test of a search engine's worth isn't how many people are using it. It's whether or not the engine delivers the results you want. Who cares if Google gets more than three times as many searches as Bing if the search results suck?

It might be easy to assume Bing is inferior if it trails so far behind Google. But what about that blind test where 3 out of 4 dentists recommended patients brush with Bing instead of Google? Wait, maybe that wasn't it. But Bing did run some kind of campaign to show people liked their search results better.

What's most interesting about the battle between Bing and Google (okay, it's not really a battle right now) is that Bing actually loves Google—or at least Bing knows its place.

Here are 4 search results that prove Bing loves Google. (Note: all Bing searches were performed in a private window on IE 11 with all browser history deleted. No search engines were harmed during any of these searches.)

1. Search Query: "Goo"

bing loves google goo

I don't know about you, but sometimes I get a little trigger happy when I'm trying to get to my preferred search engine. When I type "Goo" on Bing, the search engine assumes (correctly, in most cases) that I'm actually looking for Google.

Google, on the other hand, assumes that no one looking for Google would search for "Goo." Instead, their search results focus on Sonic Youth's noisy 1990 masterpiece Goo.

google loves sonic youth goo

What's most surprising about the Google result is how far down the Goo Goo Dolls are. Have they really fallen that much? Well, at least they're still ahead of Google.

2. Search Query: "Webmaster Tools"

bing google webmaster tools

When I want to use Bing Webmaster Tools, I go to Bing and search for Webmaster Tools. Seems like a pretty safe bet. Nope. Bing gives me Google first in spite of the fact that Google Webmaster Tools was renamed Google Search Console several months ago. I suppose Bing just assumes that everyone is looking for Google Webmaster Tools.

Google doesn't give Bing the same love on a "webmaster tools" query. The funny thing here is that Google doesn't highlight itself as much as Bing does:

google webmaster tools search


3. Search Query: "ppc ads"

Everyone knows if you want to run a pay-per-click campaign on Google, then you need to go to Google AdWords. But what the heck is the Bing version called? If you can't remember, you should just go to Bing and search for "ppc ads" (actually, the more logical search would be "Bing ads," but that's not going to be much help for this blog post).

bing ppc ads search

Well, would you look at that. After two ads (one of which is a rather beefy ad from Google) and a Wikipedia link, we see Google AdWords. But where's Bing? It doesn't even make it above the images. In fact, it doesn't even make the first page. Does Bing not want to sell its own advertising services? Or maybe it's trying to entice you to click on that Google ad. Bing's new strategy: bleed Google dry with PPC.

For what it's worth, Google doesn't rank itself at the top of a "ppc ads" search. But, as you can guess, Bing is nowhere to be seen.  

4. Search Query: "is google better than bing"

If you really want to know what Bing thinks about itself in relation to Google, maybe you should just ask it. Here's what it says:

is google better than bing

Coming from Bing, you might expect the first result to be an article about why Google isn't better than Bing. Or maybe something that tries to find a balance between the two. Nope. It's a direct attack on Bing. And look at those related searches. I just asked if Google was better. Where is all the hate coming from? Bing, you should think higher of yourself.

If it's any consolation, searches for "is google better than bing" and "is bing better than google" both bring up the Bing It On challenge as the first result. Since a lot more people are probably conducting those searches on Google than they are on Bing, perhaps the Microsoft search engine is getting the last laugh here.

So what do these searches mean? Are they signs that Bing is unbiased and more credible than Google? Or is this just an example of a search engine giving users what they want to see? (For the record, if I'm using Bing to find Webmaster Tools, I'm not looking for Google's product.)  

No matter what, it's great that we still have choices for conducting our searches. And it's also great that both search engines continue to be innovators well beyond the world of search.

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