# Wasp Archery

**URL:** https://www.perrill.com/case-study/wasp-archery/
**Author:** scribe
**Published:** December 18, 2019

> Our Work The Unique Challenge As one of the most innovative bowhunting brands in the industry, Wasp Archery needed a website that would boldly convey its market leadership while also providing users with a clear path to purchase its key...

---

Our Work

## The Unique Challenge

As one of the most innovative bowhunting brands in the industry, Wasp Archery needed a website that would boldly convey its market leadership while also providing users with a clear path to purchase its key product — broadheads.

Wasp’s existing website used an obsolete platform and failed to drive sales at a growth-oriented level. As a company, Wasp needed to increase brand awareness and sales both through the website and in stores.

[View live site](https://www.wasparchery.com/)

-

01
Increase brand awareness and sales

-

02
Pinpoint user personas and create new messaging strategy

-

03
Clearly convey boldness of Wasp’s brand

-

04
Enhance ecommerce experience including optimized Broadhead Selector tool

-

05
Incorporate responsive design within an easy-to-use CMS

-

06
Drive community engagement on the site and in marketing efforts post-launch

[View live site](https://www.wasparchery.com/)

## Proven Results

The new Wasp Archery site brings a bold new brand strategy to life, but it’s the numbers that really express the client’s satisfaction with our digital efforts. Here’s the empirical data:

0%

increase in revenue

0%

increase in web traffic

0%

increase in order value

## Development That Delivers

71% increase in revenue

The primary objective of Wasp’s new website was to increase sales online. Perrill created a new site that offered enhanced ecommerce capabilities, including improved product searching, sorting, and filtering, and a customer dashboard in WooCommerce that allows content to be managed by login type. As a result, online sales reached new records.

*

## Creating a Community

86% increase in web traffic

Web traffic increased dramatically following site-launch thanks largely to a comprehensive marketing plan that included blogging, social media, advertising, analytics reporting, SEO, email, landing pages, and more. The new site also established a strong community for bowhunters, featuring user-submitted kill stories, blog posts, and game recipes. Perrill set up WordPress as an easy-to-use CMS to make adding and editing content a breeze for Wasp’s team members.

![Wasp Archery - Email #1](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)

![Wasp Archery - Email #2](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)

-

-

## More traffic. Fuller carts.

30% increase in order value

Not only did revenue increase following site-launch, but the average user also spent more money per visit. Perrill developed an improved version of Wasp’s Broadhead Selector feature so users can quickly build their own custom 3-pack. By measuring and optimizing sales performance from product view to order completion, we drove higher order values and lower abandonment rates.

![Wasp Archery - E-commerce](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)

Inspired?

[Let’s get started](/contact)

![Arrow pointing to text](https://www.perrill.com/wp-content/themes/perrill/images/arrow-gray.svg)

[* Prev Park Dental](https://www.perrill.com/case-study/park-dental/)

[Next Apixio **](https://www.perrill.com/case-study/apixio/)