# Digital Summit Session Preview **URL:** https://www.perrill.com/digital-summit-preview/ **Author:** scribe **Published:** July 30, 2025 > See you at Digital Summit! Perrill President Nate Tower is getting ready to share insights on growing your visibility in generative search engines at Digital Summit next week. Here’s a sneak peek of his presentation, which is taking place on... --- - See you at Digital Summit! Perrill President [Nate Tower](https://www.linkedin.com/in/nate-tower) is getting ready to share insights on growing your visibility in generative search engines at Digital Summit next week. Here’s a sneak peek of his presentation, which is taking place on Wednesday, August 6th at 2:15 pm. Hope to see you at his session!     In the meantime, check out the resources below for information on generative engine optimization. GEO Resources [![Preparing for GEO: 5 Essential Steps to Make Your Website LLM-Ready](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) Article ## Preparing for GEO: 5 Essential Steps to Make Your Website LLM-Ready Generative Engine Optimization (GEO) is quickly becoming an essential part of digital visibility. As search... ![jen-jones](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)Jen JonesJun 19, 202514 min Read Continue Reading ](https://www.perrill.com/essential-steps-to-make-your-website-llm-ready/) [![How to Measure the Success of Generative Engine Optimization Campaigns](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) Article ## How to Measure the Success of Generative Engine Optimization Campaigns Since digital marketing became a thing, we’ve all been obsessed with measurement. Unfortunately, measurement has... Nate TowerMar 05, 202515 min Read Continue Reading ](https://www.perrill.com/how-to-measure-generative-engine-optimization-campaigns/) [![Google’s AI Mode and the Impact on SEO](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) Article ## Google’s AI Mode and the Impact on SEO Google’s AI Mode is the newest addition to Google’s suite of AI tools and presents... ![jen-jones](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)Jen JonesMay 23, 202512 min Read Continue Reading ](https://www.perrill.com/ai-mode-and-the-impact-on-seo/)