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A Day of Mystery, Team-Building, and Fun
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A Day of Mystery, Team-Building, and Fun

Last Wednesday was a full-fledged day of team-building here at Perrill. We started by sending our team on a scavenger hunt followed by an architectural challenge and a classic game of Pictionary. Days like this help us become better communicators and collaborators and ultimately contribute to better websites for our clients. They’re also a lot of fun…

Website not converting? Here's why.
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Website not converting? Here's why.

Of all the ways to measure success on your business’s website, conversion rate should be at the top of the list. This is a key indicator you need to be tracking to determine how well all the time and money you put into your site is translating into profit for you.  The term “conversion” might…

Understanding WCAG 2.1 and its impact on web accessibility
Understanding WCAG 2.1 and its impact on web accessibility

Having an accessible website is essential if you want to reach all of your potential customers. With the release of new accessibility guidelines, there’s now an even clearer path to providing a great experience for every user. It’s been 10 years since we’ve seen an update in website accessibility guidelines. As you probably know, 10…

Unpacking 8 Website Abbreviations Every Website Owner Needs to Know
first scribe blog post definitions
Unpacking 8 Website Abbreviations Every Website Owner Needs to Know

The world wide web (www) is an endless cosmos with an in-depth language all its own. In order to be successful in this cosmos, it’s important to have a firm grasp of the language and many of its key terms that are used on a constant basis. You have to talk the talk before you…

What to look for in an entry-level digital marketing position
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What to look for in an entry-level digital marketing position

It keeps getting harder and harder to find a good job in the digital marketing industry. With countless factors in play, navigating your way onto the right career path takes endless applications, patience, and persistence. Given this sea of openings, some companies have made a habit out of posting intentionally misleading jobs in order to…

Why An Open Source CMS Needs To Be Part Of Your Website Strategy
Why An Open Source CMS Needs To Be Part Of Your Website Strategy

Content management is one of the most important aspects of your new website. Gorgeous pages mean nothing if it doesn’t all come together in an efficient and collaborative way. Don’t do your pages (or your people) like that. The right content management system (CMS) will make creation and maintenance a breeze for all, allowing users to publish and update…

Web Design vs. Web Development – How They’re Different and Why You Need Both
web design and development
Web Design vs. Web Development – How They’re Different and Why You Need Both

When it comes to building an effective website, web design and web development are two halves of the same whole – a whole that consists of much more than just those two aspects. But that’s a talk for a different time. For now, let’s focus on design and development. While these two areas do overlap, they are…

Perrill's Summer Bucket List
first scribe summer bucket list
Perrill's Summer Bucket List

At long last, the snow has melted and temperatures are rising in Minnesota. With springtime comes a long list of things we hope to accomplish this summer before fall arrives and we’re relegated back to darkness once again. The warm months are rather limited in our beloved state, but when they are here, they’re glorious….

How Marketing Automation Can Make Life Easier for You and Your Audience
marketing automation first scribe
How Marketing Automation Can Make Life Easier for You and Your Audience

There’s more to an effective marketing strategy than simply producing good content. That’s just part of the foundation. James Cameron’s job wasn’t done when he finished writing The Terminator. Quite the opposite, in fact. He was then faced with the even greater challenges of bringing the script to life and getting butts in the seats. Successfully marketing your…

Is Page Speed Really That Important?
page speed
Is Page Speed Really That Important?

The term “page speed” sure sounds like it should be of the utmost importance to pretty much every website out there. But is it? With so much to consider in producing the best possible site, it’s easy to lose some of the finer details in the shuffle. We’re here to provide some insight into what…

Why Accessibility Should Be a Top Priority for Every Business Website
web accessibility first scribe
Why Accessibility Should Be a Top Priority for Every Business Website

Imagine how frustrating it would be to land on a website you couldn’t use. That’s what over 57 million people experience every day when visiting websites that seem to have decent enough UX/UI. Websites just like yours that look great, convert well, and cost your company a lot of money. Over 99% of the internet…

The Perrill Team Continues to Grow - In Both Quantity and Quality
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The Perrill Team Continues to Grow - In Both Quantity and Quality

Over the past couple months, Perrill has added five new team members across a wide variety of positions and specialties, further rounding out our capabilities and better equipping us to provide full-scale service to all of our clients. This continued expansion has brought in outstanding individuals from a wide range of backgrounds and solidifies us…

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First Scribe is now Perrill Why the change?