# Turning the Culligan brand into a revenue engine

**URL:** https://www.perrill.com/work/culligan-marketing/
**Author:** scribe
**Published:** November 2, 2023

> ALL WORK Content Strategy Paid Media Retail SEO Paid campaigns and SEO that bring in buyers. Ongoing testing and optimization that turns them into customers. +340% Increase in revenue Scroll to learn more Building on a strong reputation A trusted...

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![culligan-water](https://www.perrill.com/wp-content/uploads/2026/09/94b7cf71a6dd4707ba310806c06a3b1e362b38bf.jpg)

[ALL WORK](https://www.perrill.com/work/)

Content Strategy
Paid Media
Retail
SEO

Paid campaigns and SEO that bring in buyers. Ongoing testing and optimization that turns them into customers.

+340%

Increase in revenue

Scroll to learn more

Building on a strong reputation

## A trusted name in water

Culligan Water is one of the most reputable and longest-tenured water providers in the country. Its brand already carried decades of trust with homes and offices nationwide. And with a new website launched, they needed a strong marketing partner to start bringing in results.

The tension

## Launch day was only the start

A new website alone wouldn’t grow sales. Culligan needed a steady stream of qualified traffic, a way to keep improving performance, and clear visibility into what was driving revenue.

![gradient-background-image](https://www.perrill.com/wp-content/uploads/2026/09/4c3b9b6c01f927ed44091bcabacfab7fd4a02c02.jpg)

The turn

## A full-service marketing engine

After launching Culligan’s new website, Perrill rolled out paid advertising, content marketing, and SEO, backed by continual testing and real-time sales reporting.

## Launch targeted paid campaigns

We ran paid advertising for Culligan’s products and services on Meta and Google Ads, from salt delivery to free 7-day trials of bottleless water coolers. Every ad carried the brand’s message about the value of high-quality water.

![Culligan-bottle-free-ad](https://www.perrill.com/wp-content/uploads/2026/11/BFC-Home-1080x1080-1.jpg)

![water-background](https://www.perrill.com/wp-content/uploads/2026/11/Untitled-Design-2026-11-02T133731.890.png)

## Build search visibility with SEO

Ongoing SEO put Culligan’s products, services, and educational resources in front of people searching for better water. Brand-driven content on the site gave those visitors reasons to keep browsing.

## Test, optimize, and measure everything

A/B testing and product page optimization kept improving how visitors converted. Detailed sales reporting in Google Analytics and Magento showed exactly which efforts were paying off.

![culligan-salt-delivery-ad](https://www.perrill.com/wp-content/uploads/2026/11/1080x1080.jpg)

The payoff

## A marketing engine that drives real revenue

Longer visits. More leads. More revenue.

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Revenue

+340%

-
Session duration

+44%

-
Form submissions

+92%

## Want a story that ends like this?

Tell us about your business.

We’ll tell you how we’d grow it.

[LET'S GET STARTED](https://www.perrill.com/contact/)

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