# A custom website for a flooring leader

**URL:** https://www.perrill.com/work/hamernicks/
**Author:** scribe
**Published:** August 23, 2023

> ALL WORK HAMERNICK'S Hamernick’s needed a website that reflected its family legacy while giving residential, commercial, and multifamily buyers their own path. Flooring Websites The challenge Decades of expertise, a generic website For generations, Hamernick’s has helped Twin Cities homeowners,...

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[ALL WORK](https://www.perrill.com/work/)

HAMERNICK'S

Hamernick’s needed a website that reflected its family legacy while giving residential, commercial, and multifamily buyers their own path.

Flooring
Websites

![hamernick's-hero](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_Perrill_3.png)

The challenge

## Decades of expertise, a generic website

For generations, Hamernick’s has helped Twin Cities homeowners, builders, and businesses choose and install their floors. But its website ran on a template shared with a competitor a fraction of its size, with the same layout and the same stock images.

Homeowners, commercial designers, and property managers all landed in the same place. And the product catalog shoppers relied on was tied to the old vendor, so any new site had to solve that first.

![hamernicks-floor-patterns](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_Perrill_2.png)

Our approach

## From a shared template to a site built around every customer

We designed the site to showcase Hamernick’s products while creating distinct experiences for residential, commercial, and multifamily customers.

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![hamernicks-flooring-types](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_3-1.png)
Product data

### A catalog plan before a single mockup

Before design began, Perrill evaluated options for preserving the product catalog, from retaining the existing platform to building a new integration. Each option included a cost estimate, with a plan to credit Hamernick’s if the integration came in under budget.

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![hamernicks-menu](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_5-1.png)
Audience paths

### A path for every buyer

Residential, commercial, and multifamily visitors each land on pages written for them, with services, flooring types, and locations one click away. The full product catalog lets shoppers build their list before they ever walk in the door.

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![hamernicks-floor-grid](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_4-grid-kept.png)
Brand & story

### The family story, front and center

A consistent “Step Into” design concept carries visitors from the Hamernick’s story to the in-stock selection and the showrooms, giving the business a site that finally looks like its own.

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![hamernicks-carpet](https://www.perrill.com/wp-content/uploads/2026/11/Hamernicks_6-scaled.png)
Experience

### Tools that bring the showroom home

A room visualizer lets shoppers see flooring in their own space, while real customer reviews and team pages add the warmth of the business itself.

## Ready for results like these?

Tell us about your business. We’ll tell you exactly how we’d grow it.

[Contact](https://www.perrill.com/contact/)

## More work

See where we’ve helped brands win

[LET'S GET STARTED](https://www.perrill.com/contact/)

[Water / Retail · Websites ### A modern digital path to better water A Magento Multi-Store platform that lets every Culligan dealer sell online from a single admin panel Retail Websites See more](https://www.perrill.com/work/culligan/)
[Commercial Furniture Manufacturing · Websites ### A multilingual website for global buyers Creating a site to natively support seven languages Manufacturing Websites See more](https://www.perrill.com/work/sico/)
[Landscaping · Websites ### A photo-first website built in 96 days 340 Consultation requests in the first year post-launch Landscaping Websites See more](https://www.perrill.com/work/maple-crest-landscape/)

[See more](https://www.perrill.com/work/)

##
This is how                                    *you win.*

Tell us about your business.

We’ll tell you exactly how we’d grow it.

[Let's start a conversation](/contact/)

![dev-team-working](https://www.perrill.com/wp-content/uploads/2026/08/DX2A2988.jpg)