# A mobile-first, patient-first website

**URL:** https://www.perrill.com/work/park-dental-website/
**Author:** scribe
**Published:** March 3, 2020

> ALL WORK Park Dental Perrill replaced Park Dental’s outdated Drupal site with a scalable, responsive platform built to turn visitors into new patients. Dental Healthcare Websites 50+ Location pages 100+ Searchable dentist profiles +57% Increase in conversion rate In need...

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[ALL WORK](https://www.perrill.com/work/)

Park Dental

Perrill replaced Park Dental’s outdated Drupal site with a scalable, responsive platform built to turn visitors into new patients.

Dental
Healthcare
Websites

![dentist and patient](https://www.perrill.com/wp-content/uploads/2020/03/nc-m-6.png)

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50+

Location pages

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100+

Searchable dentist profiles

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+57%

Increase in conversion rate

In need of a mobile-first website

## A growing dental group on an outdated site

As one of the largest dental groups in the Midwest, Park Dental needed a responsive and nimble digital partner to drive its growth plans.

Its existing website was a poorly built, outdated Drupal site that was difficult to manage and delivered a clunky mobile experience. That was a significant problem as more patients shifted from desktop to mobile browsing.

![park-dental-hero](https://www.perrill.com/wp-content/uploads/2026/11/Parkdental-feature-full-1-1-1-1.png)

How we solved it

## A scalable site that guides every patient to an appointment

We built a mobile-first website with patient-friendly messaging, intuitive tools, and the flexibility to grow with every new location and service.

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![park-dental-full-screen](https://www.perrill.com/wp-content/uploads/2026/11/FS-project-ParkDental-1-1.png)
Messaging & design

### Creating a patient-friendly experience

We created a messaging strategy and copy aligned with Park Dental’s patient-centric vision. A user-friendly, mobile-first layout funnels visitors to request an appointment with the right messages at the right time.

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![park-dental-panel](https://www.perrill.com/wp-content/uploads/2026/11/Parkdental-Panel-images-2-1-1.png)
Find a dentist

### The right doctor, location, or service

A robust yet intuitive search tool helps patients quickly find the right doctor, location, or service. Every result leads naturally to the next step: booking an appointment.

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![park-dental-panel-2](https://www.perrill.com/wp-content/uploads/2026/11/Parkdental-Panel-images-3-1-1.png)
Scalability

### Building a scalable solution

The site was built to easily accommodate the addition of new locations and services. Localized pages give each office a presence that engages patients with local authenticity.

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Reviews & compliance

### Trusted reviews and access for all

We integrated the site with Park Dental’s third-party review system to gather new reviews and showcase existing positive ones. HIPAA compliance and WCAG 2.1 accessibility remediation ensure the site meets the needs of every user.

Client voice

> Perrill takes a very strategic, very methodical approach to website development and design.

Brian Delgado
Marketing Manager, Park Dental

## Ready for results like these?

Tell us about your business. We’ll tell you exactly how we’d grow it.

[LET'S GET STARTED](https://www.perrill.com/contact/)

## More work

See where we’ve helped brands win

[LET'S START A CONVERSATION](https://www.perrill.com/contact/)

[Water / Retail · Websites ### A modern digital path to better water A Magento Multi-Store platform that lets every Culligan dealer sell online from a single admin panel Retail Websites See more](https://www.perrill.com/work/culligan/)
[Commercial Furniture Manufacturing · Websites ### A multilingual website for global buyers Creating a site to natively support seven languages Manufacturing Websites See more](https://www.perrill.com/work/sico/)
[Landscaping · Websites ### A photo-first website built in 96 days 340 Consultation requests in the first year post-launch Landscaping Websites See more](https://www.perrill.com/work/maple-crest-landscape/)

[See more](https://www.perrill.com/work/)

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This is how                                    *you win.*

Tell us about your business.

We’ll tell you exactly how we’d grow it.

[Let's start a conversation](/contact/)

![web-team-collaborating](https://www.perrill.com/wp-content/uploads/2026/08/DX2A3004.jpg)