# A website built around what CNC buyers make **URL:** https://www.perrill.com/work/shopsabre/ **Author:** scribe **Published:** October 17, 2023 > ALL WORK ShopSabre Perrill redesigned ShopSabre’s website to show buyers what they can make with an American-made CNC machine and why ShopSabre is the one to choose. Manufacturing Websites 2,966 Quote requests, first year +87% Average time on site 422k... --- [ALL WORK](https://www.perrill.com/work/) ShopSabre Perrill redesigned ShopSabre’s website to show buyers what they can make with an American-made CNC machine and why ShopSabre is the one to choose. Manufacturing Websites ![shopsabre-hero](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1a-hero-highlights.png) - 2,966 Quote requests, first year - +87% Average time on site - 422k Visits in year one High-ticket, high-research purchases ## Great machines, a website that undersold them ShopSabre builds high-quality CNC routers and plasma tables in Lakeville, Minnesota. CNC machines make ultra-precise cuts across a huge range of materials and products, for everyone from schools and hobby shops to production cabinetmakers and industrial fabricators. But a machine that can do almost anything is hard to explain, and nobody spends that kind of money without serious research. ShopSabre’s copy was strong, but the website wasn’t helping buyers picture what they could make or see why ShopSabre beat the competition, and the user experience had fallen behind. ShopSabre needed a redesign that turned a great product story into a site buyers could actually use. ![shopsabre-pages](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1b-pages.png) Website redesign & build ## A redesign that shows what buyers can make and why ShopSabre stands out We redesigned and rebuilt ShopSabre’s website around three goals: show buyers what they can make, make the case for ShopSabre over the competition, and deliver a much better user experience. - ![shopsabre-compare](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1d-routers-compare.png) Industry & application pages ### Showing buyers what they can make We added new industry-focused and application pages, from cabinets and furniture to sign making and metal fabrication. Visitors can start from the work they do and find the right machine for it. - ![shopsabre-resources](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1f-resources-support.png) Product pages ### High-fidelity pages for every machine Each machine got a detailed product page that makes the case for ShopSabre: what the machine does, who it’s for, and why it’s built better. ShopSabre’s existing copy was strong, so we kept it and built the new pages around it. - ![shopsabre-customers](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1g-customers-applications.png) Design & UX ### A design that matches the machines Our design team chose themes and color schemes that fit ShopSabre’s brand and made UX decisions that keep visitors engaged across the site. In the site’s first year, average time on site rose 87%. - ![shopsabre-machines](https://www.perrill.com/wp-content/uploads/2026/11/shopsabre-1e-hero-machines.png) Migration & launch SEO ### A clean launch, with nothing lost Our developers migrated a large library of content from the old site, and our SEO team planned the URL structure and launch SEO so ShopSabre kept the search visibility it had built. The new site went live in October 2023 with tracking in place for every quote request and call. ## Ready for results like these? Tell us about your business. We’ll tell you exactly how we’d grow it. [LET'S GET STARTED](https://www.perrill.com/contact/) ## More work See where we’ve helped brands win [LET'S START A CONVERSATION](https://www.perrill.com/contact/) [Water / Retail · Websites ### A modern digital path to better water A Magento Multi-Store platform that lets every Culligan dealer sell online from a single admin panel Retail Websites See more](https://www.perrill.com/work/culligan/) [Commercial Furniture Manufacturing · Websites ### A multilingual website for global buyers Creating a site to natively support seven languages Manufacturing Websites See more](https://www.perrill.com/work/sico/) [Landscaping · Websites ### A photo-first website built in 96 days 340 Consultation requests in the first year post-launch Landscaping Websites See more](https://www.perrill.com/work/maple-crest-landscape/) ## This is how *you win.* Tell us about your business. We’ll tell you exactly how we’d grow it. [GET STARTED](/contact/) ![dev-team-working](https://www.perrill.com/wp-content/uploads/2026/08/DX2A2988.jpg)