# Paid media that sells luxury rugs **URL:** https://www.perrill.com/work/solo-rugs/ **Author:** scribe **Published:** March 2, 2026 > ALL WORK Ecommerce Paid Media Solo Rugs had very little to show for their ad spend. After a full overhaul, Google and Meta ads are driving real sales on rugs averaging $1,600 an order. +1,516% Increase in paid media revenue... --- ![solo-rugs-feature-2](https://www.perrill.com/wp-content/uploads/2026/09/KsdORmcQ-scaled.jpeg) [ALL WORK](https://www.perrill.com/work/) Ecommerce Paid Media Solo Rugs had very little to show for their ad spend. After a full overhaul, Google and Meta ads are driving real sales on rugs averaging $1,600 an order. +1,516% Increase in paid media revenue in two months Scroll to learn more A history of quality ## Four decades of handmade rugs Solo Rugs sources and sells premium handmade rugs in every shape, size, and style. For more than 40 years, the brand has stood by the idea that a well-designed room starts from the floor up. But their advertising wasn’t translating that quality into sales. ![Solo Rugs Google search ad on a phone showing a patterned rug and sitelinks](https://www.perrill.com/wp-content/uploads/2026/09/351a95fdb18e76ec80c082ecd16d689ae3ba1e00.png) ![Persian-style rug in a styled living room](https://www.perrill.com/wp-content/uploads/2026/09/q2PQQ6NA-scaled.jpeg) The tension ## Paying for add-to-carts, not sales Solo Rugs was running Google and Meta Ads, but the campaigns were optimized for add-to-carts instead of purchases. Shoppers filled their carts and walked away. Over two months, the ads produced just 4 sales and a 0.24x return on ad spend. ![Solo Rugs Google search ad for finding the perfect rug on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-search-perfect.png) ![Solo Rugs image display ad on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-display-image.png) The turn ## Rebuild both accounts around purchases We overhauled Solo Rugs’ Meta and Google Ads accounts to reach shoppers ready to buy, not just browse. ![Solo Rugs Google search ad for unique rugs on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-search-unique.png) ## Optimize for purchases Mismatched objectives had both platforms optimizing toward add-to-carts. We cleaned them up and restructured the campaigns and ad sets around the real goal: sales. ![Solo Rugs Google search ad for Persian rugs on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-search-persian.png) ![Solo Rugs native display ad on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-display-native.png) ![solo_rugs_cover](https://www.perrill.com/wp-content/uploads/2026/09/RollsOnFloor_OverdyeOverhead_web-scaled.jpg) ## Show up across the whole journey We focused on the top-performing rug categories, launched branded and non-branded Google campaigns to capture real search demand, and added Performance Max to find new customers. Refreshed ad copy matched keyword intent to buyers shopping for high-end furnishings. ![Solo Rugs YouTube ad on a phone showing a purple rug with fringe and a Shop now button](https://www.perrill.com/wp-content/uploads/2026/09/5685472a98b4d4fb1b6fd32b0b9f611ac28075ea.png) ## Retarget only the highest-intent shoppers On Meta, we narrowed retargeting to people who added a rug to their cart within a 7-14-day window instead of leaving it open to the last 180+ days. Catalog campaigns showed them the exact rug they left behind as they scrolled Facebook and Instagram. ![Solo Rugs text search ad on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-search-text.png) ![Solo Rugs YouTube ad promoting best sellers on a phone](https://www.perrill.com/wp-content/uploads/2026/09/solo-rugs-youtube-bestsellers.png) The payoff ## Ads that sell rugs Fresh ads. Purchase-first objectives. Real ROI on Meta and Google. - Revenue +1,516% - Purchases from ads +500% - Return on ad spend 2.44x ## Want a story that ends like this? Tell us about your business. We’ll tell you how we’d grow it. [LET'S GET STARTED](https://www.perrill.com/contact/) ## Other wins worth exploring [Insurance / Financial Services · Marketing ### Turning one differentiator into category-wide AI visibility +30 Google ranking positions, from page five to page two Content Financial Services GEO SEO See more](https://www.perrill.com/work/aphw/) [Environmental Services · Marketing ### From invisible to a $100k ChatGPT deal $100k Closed-won deal from ChatGPT Environmental Services GEO SEO See more](https://www.perrill.com/work/wind-river-environmental/)