ALL WORK
Winning new patients in a crowded market
Precision campaigns across every region. More new patients at a lower cost.
38%
Decrease in cost per acquisition
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The Park Dental story
A Midwest dental leader ready to grow
Park Dental is one of the largest dental groups in the Midwest. It wanted to expand its presence in existing markets, break into new ones, and drive more new patients.
The tension
Crowded markets, constant competition
Overlapping geographic regions made it hard to reach the right patients for the right office. And a constant influx of new competition made every new patient harder and more expensive to win.
The turn
Targeted campaigns, local search
Perrill paired highly targeted advertising with hyper-localized SEO to reach patients close to home and drive more appointments in every market.
Launch highly targeted ad campaigns
We developed advertising campaigns built around each of Park Dental’s markets. Targeting and messaging were constantly fine-tuned to maximize conversions while driving down cost per acquisition.
Local search strategy for every office
Hyper-localized SEO helped patients find the Park Dental office closest to them. It kept the brand visible in overlapping regions, even as new competitors entered the market.
Expand into additional channels
After initial success, we expanded into additional channels, including Meta, to grow patient numbers in all regions. Paired with the new responsive website, this drove cost per acquisition to all-time lows and new patients to all-time highs.
The payoff
Lower costs, more smiles
Lower acquisition costs. Record new patients. A U.S. Search Awards nomination.
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Cost per acquisition
-38%
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Appointment requests
+89%
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Web traffic
+170%
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Tell us about your business.
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