Services — Creative

Web design that delights and delivers.

Our web design team combines captivating appeal with streamlined usability, so your site looks and functions exactly the way your business needs it to.

TELL US ABOUT YOUR WEBSITE PROJECT

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Website Design Expertise

UX web design
Ecommerce web design
SEO
Third-party integrations
Responsive web design
WordPress
WooCommerce
Magento
A/B testing
LLM-readable

Strategic web design

We combine brand identity, audience insights, and business objectives to create custom website designs that communicate your value, differentiate your business, and turn visitors into customers.

User experience

From intuitive navigation to thoughtful page layouts, we design around how people actually use your website, making it easier for visitors to find what they need and take the next step.

Conversion optimization

Every design decision should help move visitors closer to action. We create purposeful page layouts, clear calls to action, and intuitive user journeys that turn website traffic into meaningful business opportunities.

Design & development collaboration

Our designers and developers work together throughout the process to ensure creative concepts translate into functional, high-performing websites, without sacrificing the details that make your design stand out.

SEO integration

We consider search engine optimization and AI discoverability from the earliest stages of design, creating thoughtful site structures, intuitive navigation, and content layouts that help search engines and AI systems access and understand your website.

Form + Function

WHERE GREAT WEB DESIGN MEETS BETTER PERFORMANCE

The expert web designers at Perrill combine form and function to ensure your website both looks incredible and contributes toward your business goals. Whether you’re focused on driving ecommerce sales or generating new leads, we integrate all necessary elements to ensure your site’s usability operates seamlessly alongside its one-of-a-kind design. For nearly three decades, we’ve brought together design, development, and content to produce captivating and compelling websites for businesses across every industry – always designing for your needs, not for our portfolio. Our designers utilize firsthand experience in user behavior and the latest in web design trends to create innovative sites that produce tangible results.

It’s important for your site to look good – but never at the cost of performance. Our web designers work right next to our developers in our Minneapolis office, ensuring your site looks and functions exactly as it should for optimized results. And with a dedicated team of SEO experts, we ensure your new site is more visible to your target audience. Ready to see real results? It’s time to rebuild your digital image with one of the most proven Minneapolis web design agencies.

How we drive better results with data-driven web design.

Strategy aligned with your goals

In order to design a website that will accurately reflect your brand aspirations and effectively deliver on your business objectives, we first take time to get to know you, your industry, and your audience. This process provides a roadmap for the rest of the project.
Collaborative, functional design

The design process itself involves constant collaboration — both within our departments and between our team and yours. We work together to ensure the project is progressing as it needs to and that all aspects of the site can work together in seamless harmony.
Testing, launch, & continuous improvement

Prior to launch, your site goes through a rigorous period of testing to resolve any technical issues and refine any aesthetic aspects that may come to light. Once your new website is launched, our team continues providing ongoing support and optimization to ensure it looks and functions exactly as you need it to — and continues to drive results.

Why hire a professional web design agency in Minneapolis?

A professionally designed website can benefit nearly any business, but it can be especially valuable when your current site no longer reflects your brand, supports your marketing goals, or delivers the experience customers expect. A strategic website redesign can help your business:

Strengthen or reposition your brand within a competitive market
Modernize an outdated website and digital presence
Create a better experience for users across devices
Generate more qualified leads
Improve ecommerce engagement and online sales
Build a stronger foundation for SEO and other digital marketing efforts

Some of our strongest web experience includes the following industries:

Ecommerce
Food & beverage
Jewelry
Outdoors
Athletic wear
Technology
Healthcare
Sporting goods
Home recreation
Engineering
Manufacturing
Agriculture
Home improvement
Transportation
Architecture
And more

Proven results from businesses that redesigned with Perrill

−43%

Bounce rate for a national CPG company with a new responsive website.

+75%

Appointment requests for a large Twin Cities healthcare provider.

$2M+

First-year revenue for a national brand's first ecommerce website.

Common questions about web design

How often does my website need a redesign?

Design trends are always changing, and this is especially true in web design where trends are largely dictated by data and user behavior. A newly designed site can remain effective and operational for a few years, but the longer you go between redesigns, the more likely you are to experience usability and integration issues, an increasingly stale appearance, and reduced conversions. If you feel your website’s outdated design is beginning to cost you revenue, the certified and award-winning Minneapolis web design experts at Perrill can help.

How much does a new website cost?

The cost of a new website will vary depending on scope, features, platform, and a number of other factors. The important thing to note is that a high-quality website will not be cheap — but it will be worth it. A website that captures your brand aspirations and delivers on your objectives produces significant ROI well beyond its launch date and can be more valuable than even your highest-performing employee. Our typical website builds cost between $25,000 and $100,000 depending on the size of the project, the design and visual requirements, the necessary integrations, and other factors. Can you build a site for cheaper? Yes, but you will get what you pay for. If you are a $40M business and you only pay $10,000 for a website, you’ll end up looking like a much smaller and less sophisticated company than you really are. Don’t skimp on your website investment. A good website will last several years and will pay off quickly.

How long does a web design project take?

A full web design project can take anywhere from a few weeks to a year or more depending on scale and customization, but one of the most important factors in the overall timeline is communication and responsiveness. If the project team and client are able to communicate frequently and effectively pertaining to feedback, progress, and necessary materials, the process can be smooth and expedient. Overall efficiency essentially comes down to open communication.

Does Perrill design and develop websites?

Absolutely! We have a full team of in-house designers and developers who work closely together to make sure your website looks and functions exactly how it needs to in order to drive your desired business outcomes. Every web design project also includes members of our content and SEO team to ensure your messaging is on point and your site is built to perform well in search results. While some companies choose to hire separate designers and developers, we recommend using an agency that does both to improve the process, reduce cost, and ensure everyone is on the same page throughout the build.

What is responsive web design and why does it matter?

Responsive web design ensures your website automatically adapts to different screen sizes and devices, from desktops to tablets and smartphones. A responsive website creates a more consistent, user-friendly experience, helping visitors navigate your site, find information, and take action no matter how they access it.