+319%
Increase in YoY traffic for a regional B2B technology solutions provider through comprehensive content strategy
SERVICES — CONTENT MARKETING
Turn content marketing into tangible business results.
Content is most valuable when it leads to action. Build meaningful relationships and drive conversions with dependable, informed content, developed strategically for your audiences.
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Capabilities
Action-oriented content
Content should give your audience a reason to take the next step. We create purposeful content that answers real questions, builds confidence, and moves prospects closer to becoming customers.
Data-driven content strategy
We combine audience insights, search data, competitive research, and AI visibility insights to identify content opportunities that align with your business goals. From traditional search to AI-generated answers, we develop strategies that help your brand get discovered.
High-value content assets
From original research and industry reports to whitepapers and infographics, we create valuable resources that generate leads, demonstrate expertise, and support marketing efforts across channels.
Thought leadership
Build authority in your industry with content that shares meaningful insights, original perspectives, and the expertise that sets your business apart.
Continuous content optimization
From refreshing existing content to identifying new opportunities, we use performance insights to keep your content relevant, competitive, and effective.
CONTENT THAT WORKS BEYOND THE FIRST CLICK
Great content does more than attract visitors. It answers questions, builds trust, and gives potential customers a reason to take the next step.
From early-stage educational resources to content that supports purchasing decisions, we create strategies that connect with your audience throughout the buyer journey.
Comprehensive content marketing for better business results
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Business goal alignment
We get to know your brand, audience, and goals, then map out a strategy built around the right platforms, content, initiatives, and proof of impact.
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Content creation and publication
Perrill creates high-value content in-house with copywriting, design, development, and SEO teams. Content is seamlessly implemented, driving engaged traffic to your site.
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Ongoing content optimization
Performance is continuously monitored and strategy is updated based on what’s working and what’s not, driving more traffic and achieving more conversions.
How strong content strategy delivers results.
$500,000
Revenue generated from content for a national ecommerce brand
25%
Increase in leads for a Twin Cities service provider
Common questions about content marketing
How does Perrill measure content marketing success?
We measure content performance based on the goals that matter to your business. Beyond traffic and engagement, we look at how your content contributes to search visibility, lead generation, conversions, and revenue. Through ongoing reporting and optimization, we identify what’s working, what’s not, and where opportunities exist to improve results.
How does content marketing support SEO and AI visibility?
High-quality content is foundational to both traditional SEO and generative engine optimization (GEO). By answering your audience’s questions, demonstrating expertise, and building topical relevance, content helps search engines and AI platforms better understand your business. We develop content strategies that support visibility across Google, ChatGPT, Gemini, and other platforms where your customers are searching.
What types of content does Perrill create?
We develop a range of content tailored to your audience and business objectives, including website copy, blog posts, case studies, thought leadership articles, landing pages, email content, and downloadable resources. Rather than creating content for the sake of publishing, we focus on assets that serve a clear purpose in your marketing strategy.
What content marketing tools does Perrill use?
There are many excellent tools on the web to support the content creation and publication process, for blogging, email, social media, and beyond. As a HubSpot Agency Partner, Perrill has expertise in leveraging one of the web’s leading tools, in addition to our mastery of Mailchimp, Klaviyo, WordPress, the Adobe Creative Suite, and more. During the strategy phase of your project, we’ll work with you to determine which tool(s) can make the biggest difference for your marketing initiatives.
Are blogs still relevant for SEO and AI search?
Absolutely. Blogs remain a valuable way to answer customer questions, demonstrate industry expertise, and expand your website’s visibility across traditional and AI-powered search. The key is creating useful, original content that addresses real audience needs rather than publishing articles simply to target keywords. A strong blog strategy prioritizes quality, relevance, and measurable results over publishing volume.
Content marketing news & articles
Our content experts are always looking into the latest developments in digital marketing. Check out these articles to see what we’ve been working on lately.
Lead the conversation.
Tell us about your goals and your current content strategy. We’ll show you where we see the gaps.
