ALL WORK
Paid media that sells luxury rugs
Solo Rugs had very little to show for their ad spend. After a full overhaul,
Google and Meta ads are driving real sales on rugs averaging $1,600 an order.
+1,516%
Increase in paid media revenue in two months
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A history of quality
Four decades of handmade rugs
Solo Rugs sources and sells premium handmade rugs in every shape, size, and style. For more than 40 years, the brand has stood by the idea that a well-designed room starts from the floor up. But their advertising wasn’t translating that quality into sales.
The tension
Paying for add-to-carts, not sales
Solo Rugs was running Google and Meta Ads, but the campaigns were optimized for add-to-carts instead of purchases. Shoppers filled their carts and walked away. Over two months, the ads produced just 4 sales and a 0.24x return on ad spend.
The turn
Rebuild both accounts around purchases
We overhauled Solo Rugs’ Meta and Google Ads accounts to reach shoppers ready to buy, not just browse.
Optimize for purchases
Mismatched objectives had both platforms optimizing toward add-to-carts. We cleaned them up and restructured the campaigns and ad sets around the real goal: sales.
Show up across the whole journey
We focused on the top-performing rug categories, launched branded and non-branded Google campaigns to capture real search demand, and added Performance Max to find new customers. Refreshed ad copy matched keyword intent to buyers shopping for high-end furnishings.
Retarget only the highest-intent shoppers
On Meta, we narrowed retargeting to people who added a rug to their cart within a 7-14-day window instead of leaving it open to the last 180+ days. Catalog campaigns showed them the exact rug they left behind as they scrolled Facebook and Instagram.
The payoff
Ads that sell rugs
Fresh ads. Purchase-first objectives. Real ROI on Meta and Google.
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Revenue
+1,516%
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Purchases from ads
+500%
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Return on ad spend
2.44x
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