ALL WORK
Turning the Culligan brand into a revenue engine
Paid campaigns and SEO that bring in buyers. Ongoing testing and optimization that turns them into customers.
+340%
Increase in revenue
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Building on a strong reputation
A trusted name in water
Culligan Water is one of the most reputable and longest-tenured water providers in the country. Its brand already carried decades of trust with homes and offices nationwide. And with a new website launched, they needed a strong marketing partner to start bringing in results.
The tension
Launch day was only the start
A new website alone wouldn’t grow sales. Culligan needed a steady stream of qualified traffic, a way to keep improving performance, and clear visibility into what was driving revenue.
The turn
A full-service marketing engine
After launching Culligan’s new website, Perrill rolled out paid advertising, content marketing, and SEO, backed by continual testing and real-time sales reporting.
Launch targeted paid campaigns
We ran paid advertising for Culligan’s products and services on Meta and Google Ads, from salt delivery to free 7-day trials of bottleless water coolers. Every ad carried the brand’s message about the value of high-quality water.
Build search visibility with SEO
Ongoing SEO put Culligan’s products, services, and educational resources in front of people searching for better water. Brand-driven content on the site gave those visitors reasons to keep browsing.
Test, optimize, and measure everything
A/B testing and product page optimization kept improving how visitors converted. Detailed sales reporting in Google Analytics and Magento showed exactly which efforts were paying off.
The payoff
A marketing engine that drives real revenue
Longer visits. More leads. More revenue.
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Revenue
+340%
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Session duration
+44%
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Form submissions
+92%
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