ALL WORK
A new voice for custom cabinetry
A brand story built from the factory floor up. SEO that puts it in front of the right buyers.
+95%
Increase in phone calls
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The Dura Supreme Story
A Midwest leader in cabinetry
Dura Supreme is one of the leading custom cabinetry manufacturers in the Midwest. Its craftsmanship speaks for itself, and it serves both homeowners and dealers.
The tension
Great cabinetry shouldn't be hard to find
Dura Supreme needed a brand voice as distinctive as its cabinetry, and a search presence strong enough for homeowners and dealers to actually find it.
The turn
A voice built on real insight
Perrill built a new brand messaging strategy to fully define Dura Supreme’s brand voice, then used SEO to put that voice in front of the right audiences.
Build a brand messaging strategy
We worked closely with Dura Supreme through in-depth interviews, competitive research, and a walkthrough of its 200,000-square-foot manufacturing facility. The result was an original, highly targeted brand voice.
Write content for two audiences
We wrote brand-new, user-centric content in that brand voice, aimed at both homeowners and dealers. Every page was optimized for search to improve visibility and drive conversions.
Grow search visibility with SEO
Our marketing plan focused on improving search visibility through on-page and off-page SEO. Dura Supreme’s site became far easier to find and much more likely to convert site visitors.
The payoff
Easy to find and built to convert
More calls. More requests. More dealer searches.
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Phone calls
+95%
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Brochure requests
+290%
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Dealer locator views
+67%
Want a story that ends like this?
Tell us about your business.
We’ll tell you how we’d grow it.
