ALL WORK
OUR WORK
A photo-first website built in 96 days
Perrill rebuilt Maple Crest Landscape’s hard-coded website on WordPress in 96 days, launching ahead of the spring rush with their project photography front and center and the owners in control.
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96
Days from proposal to launch
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340
Consultation requests in the first year post-launch
The challenge
Great landscaping work, but a website no one could update
Maple Crest Landscape designs, builds, and maintains outdoor spaces across Minnesota’s West Metro. In landscaping, customers choose contractors by looking at past work, so the website should have been their best salesperson.
Instead, it was hard-coded on Bootstrap. Adding a project or swapping a photo was a developer’s job, small edits broke the layout, the site wasn’t built for search, and the analytics weren’t recording anything. The owners wanted a site that was not only easy to manage, but that would also drive business, rank locally, and go live before their spring season.
Our approach
A WordPress site built around how homeowners find landscapers
We moved the site from Bootstrap to WordPress, building a custom, easy-to-manage site that gave Maple Crest the ability to add and update their work.
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Platform
Put the website owners in control
With the new site, Maple Crest can add finished projects, update photos, and edit content themselves. Six custom content types, from projects and collections to team bios and testimonials, mean new projects can seamlessly get added to their portfolio. We also configured their analytics setup for simplified lead tracking.
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Design
Design around the photography
The owners told us photos were the most important part of the site, so the design started there. The portfolio is split into curated collections, before-and-after comparisons, and video, so homeowners can easily envision their refreshed space.
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Structure
Sell the process, not just the services
A process section breaks every project into consultation, design, and installation, answering the “what happens next” question that tends to stall big projects. Every page leads to one next step: schedule a consultation. In its first year, that path brought in 340 consultation requests.
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Search
Build the site to be found locally
Six service categories break into 25 specific sub-pages, from paver driveways and outdoor kitchens to rain gardens and commercial snow removal, and a service-area page names the 32 West Metro communities Maple Crest serves. Each sub-page answers a specific search on its own, rather than burying every service on one catch-all page.
Ready for results like these?
Tell us about your business. We’ll tell you exactly how we’d grow it.
This is how you win.
Tell us about your business.
We’ll tell you exactly how we’d grow it.
