Culligan

A modern platform for a trusted name

The challenge

An established brand on an outdated site

As one of the country’s most established and trusted water providers, Culligan Water needed a website that would reflect its reputation while streamlining the purchasing process across its many dealer locations.

Culligan’s existing website was outdated in both its design and functionality, built through a content management system that did not allow for easy updates and an experience that was not mobile-friendly.

How we solved it

One platform for every dealer, and a smoother path to purchase

We rebuilt Culligan’s site on a shared Magento backend with intuitive purchase paths, responsive design, and a UX that keeps the personal touch customers expect.

Purchase paths

An optimized path to purchase

We streamlined every phase of the purchasing process with dedicated paths for home and office customers. A ZIP-code dealer locator makes it easy for users anywhere in the country to find their nearest Culligan provider.
Ecommerce platform

One platform to manage every location

Magento Multi-Store lets Culligan manage every dealer location from a single admin panel, with no need for separate ecommerce backends. Each dealer’s pricing is accommodated while all product data and content pull from one shared CMS.
Design & content

Responsive design and content that converts

A responsive, mobile-friendly design puts Culligan’s products, services, and educational resources front and center. Inventive copy built on the existing brand keeps users browsing longer and more likely to convert.
User experience

Streamlined UX with a personal touch

Human-to-human interaction has long been central to Culligan’s success. We emphasized that on the site by delivering a frictionless digital experience that transitions into a friendly, transparent conversation with a real member of the team.