A multilingual website for global buyers

13

Localized site versions
7

Languages supported
3,000+

Pages on one platform

The challenge

A premium brand with a dated website

Since 1951, SICO has made portable folding furniture that transforms a room in minutes, from cafeteria and banquet tables to portable stages and dance floors. Hotels, schools, and convention centers around the world rely on SICO.

SICO’s products cost more because they last longer, but its website didn’t make that case. It looked dated, and it was built for one market while SICO serves customers from Singapore to Spain.

How we solved it

From a dated, single-market site to one built for the world

Design

A site that looks as premium as the products

Perrill gave SICO a modern design that reflects the quality and longevity of its products, so the website finally matches what buyers experience when the furniture arrives.
Content

Content that makes the case for value

Product content was shaped to explain long-term value, not just list what SICO sells. Buyers comparing options can see why SICO lasts longer and why it’s worth the investment, then request a quote without leaving their regional site.
Localization

13 localized versions of one site

The site runs 13 language-and-region versions, serving buyers in English, Spanish, French, German, Italian, Japanese, and Chinese. Localization was planned into the architecture from the start, so every version is a full experience, not a translated afterthought.
Global design

Layouts built for every script

Pages were designed to hold up in non-Latin scripts like Japanese and Chinese, so the site looks as polished in Tokyo as it does in Toronto. Each of the 13 versions runs its own request-for-quote form, so buyers can reach SICO without switching languages.