Park Dental

A mobile-first, patient-first website

Perrill replaced Park Dental’s outdated Drupal site with a scalable, responsive platform built to turn visitors into new patients.

Dental Healthcare Websites

50+

Location pages
100+

Searchable dentist profiles
+57%

Increase in conversion rate

In need of a mobile-first website

A growing dental group on an outdated site

As one of the largest dental groups in the Midwest, Park Dental needed a responsive and nimble digital partner to drive its growth plans.

Its existing website was a poorly built, outdated Drupal site that was difficult to manage and delivered a clunky mobile experience. That was a significant problem as more patients shifted from desktop to mobile browsing.

How we solved it

A scalable site that guides every patient to an appointment

We built a mobile-first website with patient-friendly messaging, intuitive tools, and the flexibility to grow with every new location and service.

Messaging & design

Creating a patient-friendly experience

We created a messaging strategy and copy aligned with Park Dental’s patient-centric vision. A user-friendly, mobile-first layout funnels visitors to request an appointment with the right messages at the right time.
Find a dentist

The right doctor, location, or service

A robust yet intuitive search tool helps patients quickly find the right doctor, location, or service. Every result leads naturally to the next step: booking an appointment.
Scalability

Building a scalable solution

The site was built to easily accommodate the addition of new locations and services. Localized pages give each office a presence that engages patients with local authenticity.
Reviews & compliance

Trusted reviews and access for all

We integrated the site with Park Dental’s third-party review system to gather new reviews and showcase existing positive ones. HIPAA compliance and WCAG 2.1 accessibility remediation ensure the site meets the needs of every user.