WESPATH

One website for benefits and institutional investing

The challenge

One organization, two websites

Wespath is one of the largest faith-based pension and benefits organizations in the U.S., running retirement and health plans for United Methodist clergy and lay employees. Its institutional investment arm lived on a separate website.

Wespath wanted to reach new institutions beyond the United Methodist Church without losing the trust of its core audience. But visitors were bouncing between two domains and struggling to find information, and the team couldn’t easily update either site.

How we solved it

Consolidating two sites into one

Bringing two disconnected sites together on one domain with a path for every audience
Consolidation

Two sites, one Wespath brand

Perrill merged Wespath’s benefits site and its institutional investment site into a single domain under one Wespath brand. Visitors no longer bounce between two sites to find what they need.
Audience paths

A dedicated path for every audience

Individuals, plan sponsors, and institutional investors each have a dedicated section. One login menu routes to three portals, so nobody has to wade through content meant for someone else.
Content management

Control is in the team’s hands

A custom component-based WordPress build lets Wespath create and adjust pages without rigid templates, so the team can update the site without waiting on a developer.
Resources

Information that’s easy to find

A single library brings together 150+ filterable resources, and 16 dedicated fund pages give investors a clear place to land. Content that used to be scattered across two domains now lives in one organized home.