HAMERNICK'S

A custom website for a flooring leader

The challenge

Decades of expertise, a generic website

For generations, Hamernick’s has helped Twin Cities homeowners, builders, and businesses choose and install their floors. But its website ran on a template shared with a competitor a fraction of its size, with the same layout and the same stock images.

Homeowners, commercial designers, and property managers all landed in the same place. And the product catalog shoppers relied on was tied to the old vendor, so any new site had to solve that first.

Our approach

From a shared template to a site built around every customer

We designed the site to showcase Hamernick’s products while creating distinct experiences for residential, commercial, and multifamily customers.

Product data

A catalog plan before a single mockup

Before design began, Perrill evaluated options for preserving the product catalog, from retaining the existing platform to building a new integration. Each option included a cost estimate, with a plan to credit Hamernick’s if the integration came in under budget.
Audience paths

A path for every buyer

Residential, commercial, and multifamily visitors each land on pages written for them, with services, flooring types, and locations one click away. The full product catalog lets shoppers build their list before they ever walk in the door.
Brand & story

The family story, front and center

A consistent “Step Into” design concept carries visitors from the Hamernick’s story to the in-stock selection and the showrooms, giving the business a site that finally looks like its own.
Experience

Tools that bring the showroom home

A room visualizer lets shoppers see flooring in their own space, while real customer reviews and team pages add the warmth of the business itself.