Dura Supreme

A digital showroom for custom cabinetry

Perrill designed and launched a website that captures the scale and beauty of Dura Supreme’s cabinetry and guides homeowners and dealers toward a showroom.

Manufacturing Websites

Ready for a refresh

A leading brand in need of a digital showroom

Dura Supreme is one of the leading custom cabinetry manufacturers in the Midwest. It needed a robust website that conveyed the scale and beauty of its offering while giving users a streamlined, intuitive experience.

The site had to serve both homeowners and dealers, and without ecommerce, its real job was to move visitors from browsing online to visiting a showroom in person.

How we solved it

A custom-designed site that turns site visits into projects

We built an ambitious digital showroom that pairs stunning imagery with intuitive tools, making it easy for every visitor to explore, save favorites, and find a showroom.

Custom design

Designed to showcase every detail

We created a custom design built around gorgeous imagery of Dura Supreme’s exceptional cabinetry. An improved site layout reflects the quality of the brand and captivates users from the first click.
Site features

Save and share every favorite

A favorites feature powered by favoriteposts.com lets users save and share styles, finishes, materials, and more. Visitors can build a collection of ideas and bring it with them to a showroom.
Showroom traffic

From website to showroom

With no ecommerce on the site, the dealer locator became the key path forward, helping visitors find a showroom where they could see and experience the cabinetry in person. A responsive, mobile-friendly design means visitors can find a showroom from desktop, mobile, or tablet.
Conversion

Built for homeowners and dealers

User-centric design speaks to both homeowners and dealers, giving each audience a clear next step. Visitors can easily call, request a brochure, or find a nearby showroom.

Client voice

They take the time to understand what my company needs, what we are doing in-house and how they can expand on that and improve our goals. They truly take their time to brainstorm out-of-the-box and successful solutions and implement them quickly and efficiently. I can tell they care about our business and are making sure that every dollar of our monthly plan does not go to waste.

Mandi Juskiewicz Sr. Design & Marketing Specialist, Dura Supreme