Building a bolder digital home for Titan

+162%

Conversion rate
+13%

Organic traffic
+12%

Session duration

The unique challenge

A bold brand on an outdated platform

As one of the world’s largest manufacturers and distributors of paint sprayers, Titan Tool needed a website that matched its bold image and gave contractors everything they needed to get the job done.

Its existing site was poorly organized and built on an inflexible, outdated platform that lacked the product data capabilities needed for an intuitive, frictionless user experience.

How we solved it

A scalable, contractor-first site built to convert at every touchpoint

We pinpointed Titan’s core user personas, rebuilt the site on Magento 2, and designed clear paths to conversion for contractors, reps, and loyal customers alike.

Brand messaging

Messaging that speaks to serious contractors

We identified Titan’s key user personas and used them to shape a new messaging strategy. Bold imagery and targeted copy now convey the strength of the Titan brand, and HubSpot integration connects the site to Titan’s broader digital marketing efforts.
UX & usability

Streamlined UX across all platforms

A robust product selector helps contractors find the right sprayer fast, and an easy-to-use dealer locator shows them where to buy. Paired with improved mobile usability, these tools create clear paths to conversion at every point.
Ecommerce & content

One CMS for every brand and audience

Magento 2 gave Titan a scalable ecommerce platform and a centralized place to manage content and product offerings. That content is shared across other brands and segments, including Latin America, Sherwin-Williams, and the Titan Connector microsite, with every page built for SEO performance.
Gated resources

Catering to the Titan loyal

We built two easy-to-use gated resource hubs: the Citadel for internal Titan reps and the Titan Garage for existing customers. The Garage also retrieves product documentation and duty cycle information through an API.