The Unique Challenge
As one of the most innovative bowhunting brands in the industry, Wasp Archery needed a website that would boldly convey its market leadership while also providing users with a clear path to purchase its key product — broadheads.
Wasp’s existing website used an obsolete platform and failed to drive sales at a growth-oriented level. As a company, Wasp needed to increase brand awareness and sales both through the website and in stores.
01.Increase brand awareness and sales
02.Pinpoint user personas and create new messaging strategy
03.Clearly convey boldness of Wasp's brand
04.Enhance ecommerce experience including optimized Broadhead Selector tool
05.Incorporate responsive design within an easy-to-use CMS
06.Drive community engagement on the site and in marketing efforts post-launch
Development That Delivers
The primary objective of Wasp’s new website was to increase sales online. Perrill created a new site that offered enhanced ecommerce capabilities, including improved product searching, sorting, and filtering, and a customer dashboard in WooCommerce that allows content to be managed by login type. As a result, online sales reached new records.
Creating a Community
Web traffic increased dramatically following site-launch thanks largely to a comprehensive marketing plan that included blogging, social media, advertising, analytics reporting, SEO, email, landing pages, and more. The new site also established a strong community for bowhunters, featuring user-submitted kill stories, blog posts, and game recipes. Perrill set up WordPress as an easy-to-use CMS to make adding and editing content a breeze for Wasp’s team members.
More traffic. Fuller carts.
Not only did revenue increase following site-launch, but the average user also spent more money per visit. Perrill developed an improved version of Wasp’s Broadhead Selector feature so users can quickly build their own custom 3-pack. By measuring and optimizing sales performance from product view to order completion, we drove higher order values and lower abandonment rates.