Your customers aren’t searching in just one place anymore. SEO still plays a critical role in getting your brand found, but more people are turning to AI tools like ChatGPT, Gemini, and Perplexity to research solutions, compare options, and decide which brands are worth considering. If your business isn’t showing up in those conversations, your competitors may be getting there first.
Generative Engine Optimization helps put your brand in the conversation. By improving your visibility across AI-powered search experiences, GEO can increase your chances of being mentioned, cited, and recommended when potential customers are actively looking for solutions like yours. Google still matters—but winning in search today means being visible wherever your audience is looking.
At Perrill, we’ve been at the forefront of SEO since search engines first launched, and we’re bringing that same forward-thinking to GEO. We’ve evolved alongside new technologies and adapted our approach to use every available channel that drives revenue for you. With LLM Optimization, we’re helping our clients stay competitive and capture attention in the AI-powered search landscape.
Many brands have seen a decline in organic traffic as a result of generative chat and search engines. Our AI search optimization ensures you’re found when your target audience is searching for you anywhere, including:
As more customers turn to AI for research and recommendations, brands that aren’t visible risk getting overlooked. Don’t let your business fall behind, get a free GEO audit today. Not sure if your brand is visible in AI engines? Find out with our AI visibility leaderboards!
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Perrill’s Proprietary Generative Engine Optimization Tool
PAVE is our custom-built intelligence engine that gives us granular data around brand performance in LLMs while tying AI visibility directly to revenue.
PAVE powers our GEO services, giving our team the depth of data they need to make the most informed decisions, stay ahead of visibility trends, and drive better results for our clients.
No black boxes. No guesswork. Just data we can stand behind.
With our expertise in both SEO and AI-driven search, we tailor our Generative Engine Optimization services to align with the latest trends in AI search, ensuring your content performs well in both traditional and AI-driven environments. Here’s how we do it:
1. Content Relevance & Contextual Optimization
ChatGPT, Perplexity, and other LLMs prioritize meaning and context over simple keyword matches. We craft content that is rich in context and directly answers user questions, positioning your content higher in AI-driven results.
2. AI-Optimized Content Structure
Structuring content in a way that is accessible and easy for LLMs to interpret is essential. We refine headings, subheadings, and overall layout to ensure optimal machine readability and relevance.
3. Quality Mentions
It’s not enough just to have great content on your website. Your brand needs to be mentioned wherever people are talking about the products and services you offer. We help secure high-quality brand mentions in the right places, so you show up more often in AI searches.
4. AI-Specific Technical SEO
From schema markup to HTML optimization, we handle technical details that help ChatGPT and other LLMs better understand and prioritize your content, ensuring it’s structured for AI-specific ranking factors.
5. Measurement & Reporting
How often are customers finding you on LLMs? We’ll set up an accurate measurement strategy with transparent reporting so you can see exactly how your gen engine optimization is working.
Your target audience is searching across more platforms than ever, from traditional search engines to AI tools like ChatGPT, Gemini, Perplexity, and Claude. Our generative engine optimization process starts by understanding where your audience searches, what questions they ask, and which brands are already earning visibility.
From there, we build a data-driven GEO strategy designed to increase your brand’s chances of being mentioned, cited, and recommended when potential customers are researching solutions like yours.
We start with a full audit of your brand presence and existing content, identifying gaps and areas for improvement. This audit focuses on factors that influence generative engine results, including directory placement, sentiment analysis, contextual relevance, semantics, and structural elements.
Our team conducts thorough prompt and topic research focused on terms that ChatGPT and other LLM algorithms prioritize, aligning with the way users naturally search through conversations. Then we optimize content for clarity, engagement, and relevance, using structures that enhance both traditional SEO and AI-driven search performance. We also create AI-optimized content designed to drive higher engagement, which signals relevance and quality to AI algorithms.
LLMs and AI-driven search engines rely on sources from around the web to determine which options they serve. We identify the top places for you to list your brand, attract new mentions, and get reviews from your customers. This includes placement in industry directories, top industry lists, and other strategic content and listings to ensure you are found more often on ChatGPT and other AI engines.
Search behavior is changing. Your audience is no longer relying on Google alone, they’re also turning to AI platforms to research products, compare providers, and find recommendations. These tools interpret and surface information differently from traditional search engines, creating new opportunities for brands to build visibility throughout the customer journey.
Optimizing for AI search can help your business:
With decades of SEO experience, Perrill understands how search behavior, algorithms, and digital discovery continue to evolve. We combine that proven search expertise with emerging AI optimization strategies to help your brand build visibility across traditional search engines and AI-powered platforms. The result is a more comprehensive approach designed to increase organic reach, strengthen your competitive position, and support long-term growth.
Generative Engine Optimization can be especially valuable for industries where customers rely heavily on online research, comparisons, and recommendations to make informed decisions. Industries that can benefit most from stronger visibility across AI-powered search platforms include:
Our integrated SEO and GEO services are designed to improve your visibility across both traditional search engines and AI-powered platforms. By combining proven search engine optimization strategies with innovative AI visibility tactics, we help strengthen your digital presence, reach customers throughout the buying journey, and build sustainable organic growth.
We tailor our strategy around your unique audience, competitive landscape, and business goals so every tactic works together to support tangible, sustainable growth.
Our full-scale optimization services include:
We also have full-service digital marketing, creative, and development capabilities, all performed by our in-house experts. Our comprehensive approach and complete range of capabilities ensures you achieve maximum return on investment.
Why wait to increase your brand’s visibility in AI search? Your customers are already using AI to research, compare, and choose brands—make sure yours is part of the conversation.
Complete the form below to find out how we can improve your appearance in generative search
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Generative Engine Optimization (GEO) focuses on helping brands rank in AI-driven search results. These results rely on complex language models rather than traditional keyword-based algorithms. Unlike standard SEO, GEO involves creating content, building mentions, and utilizing strategies that align with how generative engines interpret meaning, context, and user intent. This means going beyond meta tags and link building to shape your brand’s entire digital presence in a more conversational, AI-friendly way. By combining data-driven insights with creative storytelling, GEO bridges the gap between human-centric messaging and machine-generated understanding.
AEO and GEO are very closely related, but they aren’t exactly the same. Answer Engine Optimization focuses on making content easier for search engines and other answer platforms to surface as direct answers, while generative engine optimization focuses on increasing a brand’s visibility, mentions, citations, and recommendations within AI-generated responses. Many of the strategies overlap, which is why a strong AI visibility strategy incorporates elements of both.
Yes! We incorporate Answer Engine Optimization (AEO) alongside GEO and SEO to help brands appear wherever their audiences are searching. If you’re looking for an AEO agency that leverages SEO, GEO, and AEO strategies, turn to Perrill.
Generative engines are redefining how people search, discover, and engage with online content. As more platforms adopt advanced AI, securing top visibility requires a proactive approach that speaks the language of these engines. Waiting too long to adapt can mean missing out on valuable leads and conversions. With GEO, you’ll be ahead of the curve—positioning your brand as an authoritative source that AI-driven tools trust. Your customers are already using LLMs and AI chatbots to find services similar to yours. If you aren’t showing up, then you are losing customers.
At Perrill, we’ve developed a specialized framework that combines in-depth technical analysis, deep user research, and high-impact creative content. Our approach is rooted in ongoing research of AI-driven language models, allowing us to update strategies as generative technology evolves. We integrate user experience design, brand consistency, and data insights for an all-encompassing solution. The result is a future-proof plan that positions your business as a clear leader in any AI-influenced search environment.
It absolutely can, but it’s not guaranteed. GEO and SEO often work hand-in-hand. At least they should. While GEO primarily targets AI-driven platforms, many of the underlying best practices also benefit your organic visibility in traditional search engines. Strategies like producing fresh, user-centric content and leveraging semantic optimization contribute to improved search performance overall. By making your digital assets more relevant, discoverable, and engaging, you can experience a lift across multiple channels.
Timelines vary depending on your current online presence, the competitiveness of your market, and the agility of AI-driven search platforms. Often, you’ll notice initial shifts within a few weeks, such as higher placement in select results or increased engagement. However, true, sustainable visibility can take a few months of refinement and iterative updates. At Perrill, we believe in consistent monitoring and adjustments to ensure that your progress remains steady and meaningful over time. We’ve seen brands achieve top mentions in ChatGPT within 2 weeks of starting GEO services.
GEO is versatile and can benefit brands in virtually any sector, from B2B tech to consumer retail. AI-driven engines aim to serve the most relevant and authoritative information to users, which means companies of all sizes can gain an edge with the right optimization strategy. Even niche industries can reap benefits by positioning their products and services accurately for AI-generated queries. Essentially, if your business relies on being discovered online, GEO is a powerful tool.
Similar to SEO services, you will see quite a range in the cost of GEO services. As always, you get what you pay for. Cheap SEO damages brands and has long-term negative impact on your traffic and revenue. Cheap GEO will likely have a similar impact. We tailor our pricing to match the complexity and scale of each client’s needs, ensuring you only pay for the level of service you truly require. Some businesses benefit from a comprehensive monthly retainer that covers ongoing content creation and technical optimization, while others may prefer project-based engagements for specific goals. We’re transparent about costs every step of the way, so you’ll know exactly where your investment is going. Ultimately, our focus is delivering measurable value and sustained growth—on a plan that aligns with your budget and objectives. Our GEO services start at $6,000 per month.
One of the first steps in our process is determining the right LLMs to target for your specific brand. Generally speaking, our GEO strategy is designed to optimize visibility across a variety of AI-powered search engines, from conversational bots like ChatGPT, Perplexity, and Claude to emerging platforms powered by generative models. We stay current on updates to established tools such as Google Gemini and Bing Chat, ensuring your brand remains discoverable across multiple channels. By taking a platform-agnostic stance, we help your content adapt to the nuances of each AI-driven environment. This robust coverage means you’ll be ready to engage audiences wherever they’re searching, now and in the future.
As with anything related to marketing, it depends. Many users are shifting to an AI-search first mentality. If your target audience is part of this shift, then you should be optimizing for both traditional search engines and for AI-driven search engines. Fortunately, this doesn’t mean you have to duplicate efforts. A lot of what works to rank better on Google will help you be more visible in ChatGPT, for example. That doesn’t mean you will automatically see results in AI search. We recommend dedicating part of your marketing budget to Google/Bing optimization and another part to ChatGPT/Perplexity/Clause optimization.
This isn’t a wrong take, but it’s an oversimplified take. Most SEO agencies focus all their efforts on getting your website to rank better on Google for target keywords. That’s not how AI chatbots work. There aren’t keywords to optimize for, at least not in the same way there are keywords on Google. The efforts you are doing for SEO right now should help with generative engine optimization as well, but they won’t get you all the way there. To be more visible on AI search engines, you need more mentions, different content, positive online sentiment, and more. Yes, those are all components of SEO and marketing in general, but they need to be dedicated to the specific platforms. Ranking on Google doesn’t mean you will show up on ChatGPT (although the correlation is pretty high).
Our GEO experts are always looking into the latest developments in generative search. Check out these articles to see what we've been working on lately:
