Perrill is a full-service SEO agency built for marketing leaders at mid-market companies who are accountable for organic revenue and need to prove it grew. We work with clients across the country from our Minneapolis headquarters. What that looks like in practice:
On average, Perrill SEO clients see a 67% increase in organic traffic and an 85% lift in organic leads within their first year. One national CPG client reached #1 in Google for a keyword with over 1,000,000 annual searches; a Twin Cities health system increased organic appointment requests by 48%; an established retail brand generated over $1,000,000 in revenue from organic search in its first year of e-commerce.
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Yes, you read that right. We’ve been delivering SEO results since search engines started. As the first Minneapolis SEO company to achieve top rankings, Perrill is uniquely positioned to get you to the top of the search results for the keywords that matter. With almost three decades of successful experience designing and marketing websites, we understand what it takes to develop and implement a custom SEO strategy that will maximize your online performance. From small local businesses to large international e-commerce websites, we’ve conducted hundreds of SEO campaigns that have resulted in exponential growth in leads and sales.
Search Engine Optimization (SEO) is much more than getting “ranked” on Google. SEO is the art and science of maximizing visibility when your customers are searching for you and your products or services. As one of the few agencies in Minneapolis with full-service web design and web development in-house, we can make sure your website performs its best beyond search results.
Through our comprehensive, multi-phased approach to SEO, we help businesses achieve meaningful growth. Here’s how we do it:
Great SEO is about more than choosing keywords or climbing the rankings. We build strategies that align with your business goals, so you earn visibility for the searches that drive real revenue and measurable growth. That means helping businesses, like yours, capture more demo requests, or dominate search results in key markets.
SEO gets more complicated every day. Your website needs to be in tip-top shape to compete for the #1 position in Google results. By combining development and technical skills with business expertise, we ensure your site is built to get to the top and stay there.
SEO is not a channel you can set and forget. To maximize your ROI, you need an SEO program built on continuous improvement. By staying ahead of Google trends and only deploying proven, white-hat techniques, we get you on top and continue to find ways to drive more traffic that converts.
Most SEO programs at mid-market companies do not fail on strategy. They fail because the recommendations land in a development backlog and die there. Ours do not, because our developers work in the same building as our SEO team.
Design, development and SEO sit under one roof, which means technical recommendations get built by the people who wrote them, usually within the same sprint. No ticket queue, no waiting on an outside dev shop, no “we will look at it next quarter.”
It also means one accountable partner instead of an SEO vendor, a content freelancer, a dev agency and an ad agency all blaming each other for the same number.
No matter what line of business you’re in, the vast majority of customers begin their search with Google. If you don’t show up when people are searching, prospective customers will go with your competition. While it’s easy to say, “Everyone needs SEO,” the truth is that certain businesses benefit more than others from a sound SEO strategy. SEO is ideal for:
If SEO isn’t right for your business, we will tell you. We are focused on driving results, not vanity metrics. If you’re not sure about the impact SEO can have on your business, we’ll provide a forecast and give you the best recommendation for your specific situation. We also provide SearchGPT Optimization services alongside our SEO to make sure you are always showing up where your customers are searching.
Organic search still drives most of your pipeline. What has changed is how you earn it: when an AI Overview appears, pages can see materially lower click-through than comparable searches without one, and a growing share of buyers now start in ChatGPT, Gemini, Perplexity or Copilot rather than a search box.
Abandoning SEO would be a mistake. Treating AI visibility as somebody else’s problem would be a bigger one. We run both under one program, with one strategy and one report because the work overlaps heavily, and the parts that do not overlap (brand mentions, third-party citations, online sentiment, structured content) are things you cannot buy your way into after the fact.
We track our own AI visibility the same way we would track yours. Across 530 measured prompts over the last 30 days, Perrill appears in 24.7% of AI answers (ahead of every agency in our benchmark set). We will show you your number, and your competitors’, in the free audit.
Most of the people who call us are not buying their first SEO program. They are replacing one. The pattern is consistent: vague tactics, outsourced content, a monthly PDF full of impressions and “keywords in the top 100,” and nobody able to answer what was done and what it produced.
Not us. We forecast before you commit, so you know what you are buying and what it should return. If we cannot explain a recommendation in terms your leadership understands, we do not make it. And we will tell you when SEO is the wrong investment for your business, before you sign anything.
Your job is not really SEO. It is translation: turning business goals into marketing activity, then turning that activity back into something a CFO finds credible. So we build the evidence side of the program as deliberately as the optimization side.
Custom GA4 and GTM implementation, so organic performance is measured against leads and revenue instead of sessions. Lead-source attribution down to the landing page and query where the data supports it.
A live dashboard you can open in front of your leadership team without preparing it first. And a standing working session with the named strategist who does the work, not an account coordinator reading a task list back to you.
Most of our SEO clients invest between $2,000 and $6,000 per month, scaled to site size, content volume, and technical scope. Larger programs and enterprise engagements run higher; project-based work is available where a retainer does not fit.
If your budget is meaningfully below that range, we will say so directly and point you toward something that fits rather than sell you a program too small to work. Cheap SEO is not a smaller version of good SEO, it is a different thing with a different outcome.
Not sure which one you are looking at? That is precisely what the free audit answers.
Your rankings look stable, impressions are flat or up, and clicks are down. If your Search Console CTR is falling on informational queries while positions hold, this is usually the cause. The fix is a GEO program, not more blog posts.
Traffic is fine and pipeline is not. This is almost always an intent-mismatch problem. You are winning research queries and losing buying queries, compounded by pages that were never built to convert. The fix is keyword re-targeting plus CRO.
A sudden step-change down, often traceable to a redesign, a migration, a plugin update or a robots or canonical change. The fix is a technical audit, and the sooner the better.
Our full-scale SEO services include:
We also have full-service digital marketing, creative, and development capabilities, all performed by our in-house experts. Our comprehensive approach and complete range of capabilities ensures you achieve maximum return on investment.
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SEO can certainly be adequately performed by an internal team, but the cost of achieving the same results with an internal team is typically much greater. An SEO agency already has a full team of experts who collectively spend thousands of hours each month optimizing websites. This typically gives them a great deal more experience and expertise than an in-house team that requires resources to manage and routinely hire.
If done the right way, Search Engine Optimization will often demonstrate positive return within 3 to 6 months. This timeline can vary depending on the current state of your website as well as the competitive landscape. For more competitive industries, it may take 9 to 12 months before seeing a positive return. In some rare cases, SEO may result in an almost immediate pay off.
The ROI of SEO can vary greatly based on your margins and your industry. It’s not uncommon to see returns of 10x or more on your SEO investment. Some of our clients have seen over 100x return on their SEO.
SEO is not a one-time fix. Because Google algorithms are always changing and your competitors are also continuously optimizing their websites, you need an on-going SEO program to achieve top rankings and remain on top.
No, of course not. That would be a lie, or at least very misleading. No SEO company has complete control over Google’s rankings or algorithm, so it is impossible to guarantee a result. What we do guarantee is that we will work tirelessly to achieve the best rankings possible for keywords that drive real revenue.
No such certification exists. We are a Premier Google Partner, but that designation only relates to our Google Ads services. Google does not provide an endorsement of any SEO agencies.
The cost of SEO varies widely depending on the size of your website and the competitiveness of your industry. For a small local business in a low-competition niche, it may only be a few hundred dollars a month. For a national company in a highly competitive space, it may be hundreds of thousands of dollars per year. Our average client spends between $2,000 and $6,000 a month on SEO. As with most things in life, you get what you pay for, so it’s typically best to avoid SEO companies that sell cheap packages.
There are dozens of SEO agencies in Minneapolis and thousands of SEO agencies across the country. Many of them are good at what they do. The best SEO agencies will have case studies that demonstrate their improvement. Additionally, good SEO agencies are typically transparent regarding their tactics. If an SEO agency won’t tell you what they plan to do, then you should stay away.
Both things are true: organic search still drives most of our clients’ pipelines, and AI assistants are changing how that visibility is earned. We run SEO and generative engine optimization as one program, same strategy, same report, and we measure how often ChatGPT, Gemini, Perplexity, Claude and Copilot recommend you versus your competitors.
It depends on your buyers, but for most mid-market companies the answer is both, and it does not mean duplicating spend. Much of what earns Google rankings also helps in AI answers, and the correlation is high. What SEO alone will not get you is the part AI engines weight heavily: third-party brand mentions, citations on sources they trust, positive online sentiment, and content structured for extraction rather than for ranking. Those need to be worked deliberately.
We implement. Our developers are in-house and work alongside the SEO team, so technical recommendations get built by the people who wrote them rather than queued in your IT backlog. This is the most common reason mid-market SEO programs stall, and it is the main reason clients consolidate multiple vendors with us.
A named strategist who does the work on your account, a standing working session, and a live dashboard built on a custom GA4 and GTM implementation so organic performance is tied to leads and revenue rather than sessions. You should never have to reformat our report before forwarding it to your leadership team.
Most of our clients are outside Minnesota. We are headquartered in Minneapolis and work with mid-market brands across the country. SEO, content and development are all delivered by our in-house team regardless of where you are. If you would rather meet in person and you are in the Twin Cities, we are happy to do that too.
Our SEO experts stay on top of the industry through continuous education, testing, and application. Check out these SEO articles to see what we’ve been working on lately:
