The unique challenge
As one of the largest dental groups in the Midwest, Park Dental needed a responsive and nimble digital partner to drive their growth plans.
Their existing website was a poorly built and outdated Drupal site that was difficult to manage and provided a clunky mobile experience – a huge problem during the prime shift from desktop to mobile usage.
01Expand presence in existing markets as well as a break into new markets
02Dramatically increase conversations and drive more new patients
03Build an easily scalable and robust responsive website
04Craft patient-friendly messaging and a user-friendly design
05Gather more reviews and leverage existing positive reviews
06Compliance: HIPAA and Accessibility/WCAG 2.1 remediation
Highly Targeted, Hyper-Localized
Working within the confines of their old website, we developed highly targeted advertising campaigns combined with hyper-localized SEO to drive more patients to Park Dental. Overlapping geographic regions and a constant influx of new competition required us to constantly fine-tune the targeting and messaging to maximize the number of conversions while continuing to drive down the cost-per-acquisition.
Creating a Patient-Friendly Experience
Park Dental’s new site had to be mobile-first and patient-first. We created a messaging strategy and copy that aligned with the patient-centric vision. Then we designed a user-friendly layout that featured a robust yet intuitive tool to find the right doctor, location, or service. Ultimately, everything funnels users to request an appointment with the right messages and elements at the right time.
Building a Scalable Solution
The site had to be highly scalable to accommodate frequent new locations and services. It also needed a localized presence to engage patients with a local authenticity. Additionally, we integrated the site with Park Dental’s third-party review system and provide accessibility remediation to ensure the site met the needs of every user.
An Ever-Expanding Relationship
After initial marketing success, we expanded to additional channels to continue to advance Park Dental’s patient numbers in all regions. With a highly effective responsive website on our side, we drove cost-per-acquisition to all-time lows while boosting new patients to all-time highs. We were even nominated for a U.S. Search Award for our efforts!