Our Work

Park Dental

The unique challenge

As one of the largest dental groups in the Midwest, Park Dental needed a responsive and nimble digital partner to drive their growth plans.

Their existing website was a poorly built and outdated Drupal site that was difficult to manage and provided a clunky mobile experience – a huge problem during the prime shift from desktop to mobile usage.

  1. 01.
    Expand presence in existing markets as well as a break into new markets
  2. 02.
    Dramatically increase conversations and drive more new patients
  3. 03.
    Build an easily scalable and robust responsive website
  4. 04.
    Craft patient-friendly messaging and a user-friendly design
  5. 05.
    Gather more reviews and leverage existing positive reviews
  6. 06.
    Compliance: HIPAA and Accessibility/WCAG 2.1 remediation
Park Dental Homepage

Proven Results

As much as the client loved the look and functionality of the new site, it’s the numbers that really express the client’s satisfaction with our digital efforts. Here’s the empirical data:
0%
Increase in web traffic
0%
Decrease in cost-per-acquisition
0%
Increase in new appointment requests
0%
Increase in conversion rate

Highly Targeted, Hyper-Localized

38% decrease in cost-per-acquisition

Working within the confines of their old website, we developed highly targeted advertising campaigns combined with hyper-localized SEO to drive more patients to Park Dental. Overlapping geographic regions and a constant influx of new competition required us to constantly fine-tune the targeting and messaging to maximize the number of conversions while continuing to drive down the cost-per-acquisition.

Park Dental - Facebook Ad
Park Dental - Facebook Ad
Park Dental - FB Ad 1
Park Dental - FB Ad 2

Creating a Patient-Friendly Experience

57% increase in conversion rate

Park Dental’s new site had to be mobile-first and patient-first. We created a messaging strategy and copy that aligned with the patient-centric vision. Then we designed a user-friendly layout that featured a robust yet intuitive tool to find the right doctor, location, or service. Ultimately, everything funnels users to request an appointment with the right messages and elements at the right time.

Park Dental - Mobile
Perrill takes a very strategic, very methodical approach to website development and design.

Building a Scalable Solution

170% increase in web traffic

The site had to be highly scalable to accommodate frequent new locations and services. It also needed a localized presence to engage patients with a local authenticity. Additionally, we integrated the site with Park Dental’s third-party review system and provide accessibility remediation to ensure the site met the needs of every user.

Park Dental Location Page

An Ever-Expanding Relationship

89% increase in new appointment requests

After initial marketing success, we expanded to additional channels to continue to advance Park Dental’s patient numbers in all regions. With a highly effective responsive website on our side, we drove cost-per-acquisition to all-time lows while boosting new patients to all-time highs. We were even nominated for a U.S. Search Award for our efforts!

Park Dental - Perrill Nominated for US Search Award