Our Work

Erbert & Gerbert’s

The unique challenge

As a rapidly growing name in fast-casual dining, Erbert & Gerbert’s needed a website that conveyed both a fun and healthy brand image while also making it easy for customers to browse the menu and place an order online.

  1. 01
    Create Sandwich Finder and Soup Finder features to streamline online ordering
  2. 02
    Allow franchise users to manage certain content on individual location pages
  3. 03
    Integrate interactive map with franchise locations
  4. 04
    Strategize marketing initiatives including blog, 301 redirects, SEO, and more
  5. 05
    Integrate permission system for corporate office to quickly and easily approve franchise
E&G’s Website Collage

Proven Results

The new Erbert & Gerbert’s site is fun and appealing while streamlining the ordering process. Here’s where Perrill executed to make the site shine:
Sandwich Finder and Soup Finder
On-Brand Responsive Design and Development
Franchise Functionality

The Next Level of Online Ordering

Sandwich Finder and Soup Finder

Perrill custom-developed Sandwich Finder and Soup Finder features for E&G’s online ordering process, allowing users to easily craft the right meal and know where to find it. The Sandwich Finder was built for users to select a sandwich based on a set of desired ingredients, while the Soup Finder shows which of E&G’s many locations have which soups. Perrill also adapted existing Aloha code from the Expression Engine to WordPress for users to view loyalty and gift card balances while ordering.

E&G’s Location Page
E&G’s Menu Item Page
E&G’s Menu Item Page

Many Locations. One CMS Platform.

Franchise Functionality

Erbert & Gerbert’s has franchise locations throughout the Midwest, so Perrill took steps to keep the stores aligned and operating smoothly. A permission system was set up so changes by franchises could easily be reviewed and approved by the corporate office. Menu data for different locations can be manually modified in the backend per location or in bulk by uploading a spreadsheet to a custom-designed module that deploys changes to all locations. Perrill also integrated an interactive map with franchise locations to help customers find the location nearest them.

E&G location page

Goal-Driven Creative

On-Brand Responsive Design and Development

Perrill conducted a series of discovery interviews with E&G’s leadership to determine the goals of the company and the website and to help craft a strategy that included KPIs, various page elements, and the layout of the sitemap. From there, the site’s content, design, and development were executed to ultimately result in a responsive design capable of functioning across all devices. 

Erbert & Gerberts - Mobile & Desktop