Erbert & Gerbert’s
The unique challenge
As a rapidly growing name in fast-casual dining, Erbert & Gerbert’s needed a website that conveyed both a fun and healthy brand image while also making it easy for customers to browse the menu and place an order online.
01.Create Sandwich Finder and Soup Finder features to streamline online ordering
02.Allow franchise users to manage certain content on individual location pages
03.Integrate interactive map with franchise locations
04.Strategize marketing initiatives including blog, 301 redirects, SEO, and more
05.Integrate permission system for corporate office to quickly and easily approve franchise
The Next Level of Online Ordering
Perrill custom-developed Sandwich Finder and Soup Finder features for E&G’s online ordering process, allowing users to easily craft the right meal and know where to find it. The Sandwich Finder was built for users to select a sandwich based on a set of desired ingredients, while the Soup Finder shows which of E&G’s many locations have which soups. Perrill also adapted existing Aloha code from the Expression Engine to WordPress for users to view loyalty and gift card balances while ordering.
Many Locations. One CMS Platform.
Erbert & Gerbert’s has franchise locations throughout the Midwest, so Perrill took steps to keep the stores aligned and operating smoothly. A permission system was set up so changes by franchises could easily be reviewed and approved by the corporate office. Menu data for different locations can be manually modified in the backend per location or in bulk by uploading a spreadsheet to a custom-designed module that deploys changes to all locations. Perrill also integrated an interactive map with franchise locations to help customers find the location nearest them.
Perrill conducted a series of discovery interviews with E&G’s leadership to determine the goals of the company and the website and to help craft a strategy that included KPIs, various page elements, and the layout of the sitemap. From there, the site’s content, design, and development were executed to ultimately result in a responsive design capable of functioning across all devices.