The Importance of Being Google Certified
At Perrill we believe it is important for our SEO team to constantly be learning and taking full advantage of the tools that we use on a daily basis. With that being said, we take great pride in making sure that the majority of our SEO team is certified in such programs as Google Analytics, Google AdWords, and Omniture.
Google Analytics Certification – This certification is a comprehensive test focused on Google Analytics implementation and data analysis. Upon attaining a Google Analytics Certification our staff is more effective at making the best use of the Google Analytics products to ensure that our clients are seeing the traffic increases that they’re looking for and ultimately seeing a ROI. The tools that we gain through this certification allow us to see the changes that need to be made on client’s websites to increase their traffic and their rankings.
Google AdWords Certification – This certification allows us to demonstrate our proficiency in AdWords by giving us a recognized stamp of approval which showcases our knowledge of Google AdWords. By having this certification we can ensure our clients that we are very knowledgeable with AdWords campaigns and that we use only the best practices to make sure that they see a return on their investment with all their different ad formats.
Omniture Certification – Omniture is an online marketing and web analytics tool that Perrill uses to monitor our client’s websites. It is far more advanced then Google Analytics and their possibilities far outweigh those of the Google Products. Because the software is so much more advanced there is a lot of knowledge and training that needs to be conducted in order to use it to its full potential. Here at Perrill we have an Omniture Certified Official who has completed and passed the extremely challenging certification process which specialized in implementation and support of the Omniture SiteCatalyst.
Getting these certifications is no easy task! They are difficult and require preparation of going through the online courses to learn the material, while also applying hands on experience. Although they are challenging, and require you to update your certification between every year and a half to two years, they are beneficial. It’s important to Perrill that we are and continue to be a Google Certified Partner Company. This gives us the knowledge that we need and the confidence our clients need to know that they’ve come to the right place!