Leadership Team

Amy plays a critical role in overseeing day-to-day operations at Perrill. She helps craft internal policies, monitors operating expenses, and negotiates contracts and agreements with vendors. Amy also liaisons regularly with human resources and other departments while keeping executives up-to-date on business performance. As a whole, Amy helps drive decision-making and improves the way we work.

Amy has always wanted a large family, and she feels very lucky to have one!

With a diverse background in SEO, creative writing, and branding, Nate has honed and crafted a complete array of digital communications skills, making him one of the most versatile members of Perrill’s leadership team. His ability to pinpoint critical business needs and translate them into effective and innovative online messaging and marketing strategies is a true differentiator for our clientele. Nate’s expertise lies in transforming client objectives into lasting business realities.

When he’s not crafting winning strategies for clients, Nate enjoys running, juggling, writing fiction, dominating fantasy football, and listening to ’90s rock music.

As our Director of Client Success, Kathy helps facilitate a positive experience for countless people within and surrounding the Perrill organization. Internally, she ensures the account management and project management teams have everything they need to perform at peak efficiency, while externally maintaining strong relationships with clients to help navigate the ever-evolving B2C and B2B environments. This is certainly nothing new for Kathy, who brings more than 20 years of experience building productive, service-oriented teams capable of propelling clients in manufacturing, financial services, food and beverage, CPG, and beyond. In an already esteemed career, Kathy has elevated countless brands through innovative strategy and careful execution – both of which she continues to employ for Perrill’s clients on a daily basis.

For Zech, an upbringing in small business spawned a passion for all things business. With a background in public accounting, he focuses on using financial and operational data to improve processes, identify opportunities, asses risk, and align people. He is always on the lookout for the next opportunity and enjoys providing creative solutions to ensure we meet our clients, employees, and shareholder’s needs. Zech serves as Perrill’s key financial and operational resource and provides practical, objective counsel to the rest of the leadership team.

When he’s not in the office, Zech enjoys spending time with his family, reading crime-thrillers, summers on the golf course, and the annual Minnesota Vikings letdown.

In his decade-plus of web development experience, Michael has built and honed his in-depth knowledge of a wide range of CMS and eCommerce platforms, including Magento 2, WordPress, and Laravel. He is a Magento 2 Certified Professional and has written dozens of pieces of proprietary software for Perrill, many of which have helped streamline processes while expanding our development capabilities. Michael also works directly with our clients to custom-tailor their eCommerce platforms so that they function seamlessly to meet their business’s unique needs. Michael’s favorite aspect of the job is when he occasionally gets to pretend he’s the programmer from Grandma’s Boy – laser-focused on writing code with zero distraction.

In his free time, Michael enjoys exercising and hiking, playing video games, and working on house projects.

Dan has spent the last decade and change professionally strategizing and creating original digital content across agency settings, corporate marketing positions, and journalistic beats. In addition to leading and managing Perrill’s highly skilled and passionate content team, he also masterminds written materials of all kinds for Perrill’s clients, leveraging a cosmic mix of creative wit and technical prowess to maximize traffic and user engagement. Dan serves as a go-to resource for all things words, directing strategy and creation to help both the Perrill team and our clients realize the best versions of their digital selves.

Dan enjoys supporting his Minnesota and Iowa State sports teams, going to concerts and breweries, and backpacking in his beloved Boundary Waters Canoe Area Wilderness.

Celia brings a refreshing eye to the digital design world by staying on top of the latest tips, tricks, and trends. With a passion for crafting captivating brand identities, Celia focuses on unifying every aspect of a client’s visual style. She blends creativity with strategy, resulting in cohesive visuals that help both B2B and B2C companies thrive in the digital space. Celia has been recognized by Adfed Minnesota for both her brand identity and logo design work, and hopes that her design team receives their 3rd consecutive recognition this year. When Celia isn’t designing, she loves playing tennis, playing board games, and taking her Goldendoodle, Millie, for walks around the neighborhood.

Andy has over a decade of experience working in website management positions. Throughout his career, he’s worked for businesses of all sizes, from small companies to billion-dollar corporations, as well as independently. His innate curiosity, love for learning, and passion for marketing have led him to acquire a broad range of skills and experience, which he uses to help both his clients and the amazing SEO team at Perrill achieve the best outcomes possible. In addition to SEO, he incorporates his knowledge of content writing, ecommerce, UX design, analytics, and technical implementation into strategies that drive client success.

When he’s not geeking out over the latest SEO tactics and AI news, Andy loves spending time outdoors and photographing storms and the night sky. 

With more than ten years of digital marketing experience, Steve brings a broad understanding of buyer psychology, algorithmic best practices and data analytics to Perrill’s inbound marketing. Steve’s leadership centers on developing actionable SEO strategies, and guiding a team of SEO specialists to maximize sales and lead generation for our diverse roster of clients. In addition to consumer product marketing, Steve has extensive client-side experience with technical and/or highly-regulated industries, including bioscience, engineering, finance, law and medicine.

In his personal life, Steve is an accomplished author whose books have sold more than half a million copies and have spent more than three years on the BookScan national bestseller charts for reference works and juvenile nonfiction. He is an avid outdoorsman who enjoys spending time at his cabin with his wife and their Brittany spaniels.

With over 5 years in the digital marketing space, Kelsey has experience working with B2B as well as B2C companies. In an ever-changing digital world, Kelsey is always on top of the latest platform updates, new media buys, and trending ads. She enjoys both the analytical and creative side of her job allowing her to see both the big picture and small details when it comes to clients’ paid media strategies. Kelsey serves as Perrill’s go-to person for all things paid media to help both Perrill and our clients reach their full potential.

Outside of work Kelsey enjoys going to breweries, working on house projects, and hanging out with her dog, Wrigley.