Perrill Is Now Making Websites Even More Responsive

The web is about to get a lot more responsive. It’s about to get ultra-responsive.

Responsive web design is where it’s at. In fact, it’s been where it’s at for over five years now. Which means it’s time for a change.

In 99.973% of cases, responsive design has been the best solution for making sure your website is mobile friendly. For most businesses, it makes a lot more sense than a mobile app or a separate mobile website. There are millions of reasons why, but it would be a waste of time to get into all that since things are about to change.

Responsive websites have been pretty good at responding to each screen size to produce the optimum web experience for that screen. But until now, responsive websites have actually been somewhat limited in what they can do. So that’s why we’re about to make things a lot more real.


Today we’re introducing a whole new generation of responsive web design technology. Yeah, it still responds to different screen sizes and all that stuff to give users that awesome experience on whatever device they’re using, but our new websites do so much more. They respond to a user’s every movement, mood, emotion, feeling, and thought. They even respond to the user’s physical environment. We’re calling it the URWE (ultra-responsive web experience).


So how does it work? Well, if you’re asking about the technical side of things, we can’t tell you. That’s proprietary. But if you’re asking for examples of our new URWEs in action, we can shed a little light on that (but trust us, it’s better if you experience it for yourself).

Let’s say you’re sad. When you land on a URWE, the website will automatically respond to your sadness with bright colors, hilarious emojis and memes, and tons of fluffy kittens and puppies. You’ll instantly be cheered up. But that’s not all. You see, the purpose of a URWE isn’t just to respond to each user. It’s to turn each visitor into a customer. Studies have shown that sad people convert at a rate 27.5% lower than happy people. So when we make the visitor happy, we also make that visitor into a purchaser. And the happier a visitor is, the more money they spend (including on junk they don’t need!).

It works for any other emotion as well. Whether the visitor is angry, depressed, scared, worried, doubtful, sleepy, anxious, hungry, or just plain indifferent, the URWE responds to their needs to transform their mood and convince them to do whatever the website wants them to do. Sleepy customers suddenly feel rested. Hungry visitors feel full. Doubtful users suddenly have a clear understanding of the entire world. Heck, if it’s raining, the URWE will make the user waterproof. When a visitor eventually leaves a URWE, he or she is almost always in a better emotional and physical place than when he or she first arrived.


The best thing about URWEs (other than the fact that they can bring more happiness into the world) is that they are relentless. The average URWE has a conversion rate of 94.5%. Compare that to a typical ecommerce website with a paltry 2% conversion rate. Why do URWEs perform so much better? Because these websites don’t accept failure. Unless you have all javascript disabled on your device, you physically cannot leave the website without completing a purchase or submitting a lead form. And in many cases, URWEs can actually take over a users device and enable javascript. Which means that only the most sophisticated web users can leave a website without converting.

ultra responsive web experience data

Go ahead. Just try to leave a URWE. You won’t be able to. Part of the proprietary URWE technology forces the website to physically grab your hand when you attempt to close your browser or leave for a different website. After taking over your body, the URWE will then guide you through the conversion funnel to make sure you can’t leave until a KPI is performed.


In some cases, we have programmed URWEs to be ultra-aggressive for those extremely stubborn customers who really don’t want to make a purchase even though their mood has greatly been improved by how the website has responded to their specific needs. URWEs have the capability to wrestle credit cards out of a user’s wallet and complete a purchase on the user’s behalf. It’s sort of like a more active version of a personal assistant. Once the URWE takes such forceful action, the user typically complies without the need for further escalation. For legal reasons, we won’t get into the further escalation that a URWE might take at this point. As we said before, URWEs are programmed to be relentless.


There is one downside to a URWE. It’s super expensive. The average URWE starts at $500K for design and development. It may sound like it’s out of reach for most small or medium businesses, but it’s really for anyone. Anyone with a brain, that is. Even with the high price tag, a URWE is virtually guaranteed to pay for itself within one or two months, depending on your volume of traffic. For some businesses, it can pay off in a day. In one case, it even paid for itself before the site launched. Remember, 94.5% conversion rate. That’s about a 4625% increase in your current conversion rate. So even if you were previously only selling $10K worth of product a month, you can definitely afford a URWE. After all, you’re about to make more in a week than you used to in a year.

Think you can’t afford a URWE? Pshaw! You can’t afford not to get one. Turn your website into an ultra-responsive web experience today before all your competitors do and no one has any money left to buy from your outdated website.

As a special offer to you, we're knocking 50% off your URWE when you submit an RFP by the end of the day on April 1st, 2017. 

Contact Perrill today for web design that's truly designed to help your business grow.

First Scribe is now Perrill Why the change?