Our certified digital advertising experts specialize in strategic, data-driven campaigns so you can target new and existing customers wherever they are on the web. We focus on:
- Increasing qualified leads and driving conversions through effective PPC ads
- Targeting users in search results, videos, display advertisements, programmatic ads, and social media
- Reducing costs and maximizing returns by targeting the right customers with the right ad types
Decide Who You Reach and How You Reach Them
In today’s online era, digital advertising is a must for any growth-oriented business interested in expanding its customer base. As print, OOH, and other forms of traditional advertising have fallen by the wayside, digital now reigns supreme as the most effective way to target customers anywhere in the world.
Digital advertising with Perrill is much more than boilerplate PPC. It includes collaborative strategies tailored to your business that utilize the right platforms to generate more leads and revenue. Utilizing everything from search and display to social and video, we continuously optimize to ensure we reach more customers in a way that minimizes ad spend and maximizes conversions and revenue. Our team wields longstanding expertise in advertising on Google, Bing, Facebook, LinkedIn, YouTube, and more, in addition to creating custom-crafted display ads to target your audience across the web. Digital advertising with Perrill puts you in greater control of who you reach and how you reach them.
How we drive exponential revenue with digital advertising
Through our customized, strategy-driven approach to digital advertising, we help businesses achieve meaningful growth. Here’s how we do it:
Before launching a campaign, we first sit down with you to get to know your business and your goals so we can choose the best target audiences and optimal ad types. We then set up accounts on each platform and work with our in-house design and content team to create copy and images that will convert.
Once campaigns are launched, we start collecting data to help us analyze and optimize performance going forward. We also create remarketing audiences to reach existing customers in various ways and keep them active and engaged with your brand.
Thorough analysis of your data leads to further optimization, including bid adjustments to increase return, A/B testing to increase conversions, negative keywords to reduce costs, and the development of new campaigns to continue building your audience.
Who Needs Digital Advertising?
Whether you’re a local Minneapolis brand or a global enterprise, digital advertising has the potential to build brand awareness and drive revenue across many different channels — but it may not be for everyone. Digital advertising is ideal for:
- Increasing qualified leads for either B2C or B2B products or services
- Driving increased sales both online and in-store
- Building brand awareness and expanding your customer base
- Remarketing to existing customers and building brand loyalty
While digital and PPC advertising can have an impact in any industry, our best successes have come in the following industries:
- Food & Beverage
- Athletic Wear
- Home Improvement
- Sporting Goods
- Health Sciences
- Home Recreation
- Corporate Recruiting
Proven PPC results
We’ve helped hundreds of businesses grow their revenue through custom digital advertising strategies. Here are just a few of our big wins:
An eCommerce website for a product manufacturer
Tripled revenue while maintaining a 400% return on ad spend (ROAS).
A local service provider with dozens of locations
Doubled leads while cutting cost per acquisition in half.
An eCommerce website with a growing social media presence
Tripled sales with promotional advertisements on several social media platforms.
Our digital advertising services include:
We also have full-service digital marketing, creative, and development capabilities, all performed by our in-house experts. Our comprehensive approach and complete range of capabilities ensures you achieve maximum return on investment.
Complete the form below to find out how we can improve your advertising efforts
Technically, no, but a Google Premier Partner has a proven track record of successfully managing campaigns. This typically leads to a more comprehensive understanding of digital advertising strategy, campaign creation, and account management and optimization. You don’t need to have a Google Premier Partner run your ads, but you’ll almost certainly be more successful if you do.
The channels best-suited to your strategy will depend on your business and industry. For example, a local B2C retailer focused on engagement and brand identity will likely want to focus a great deal of its efforts on product listings and Instagram and Facebook ads, while a regional or national B2B service provider will want to leverage Google search ads and display advertising to reach a wider audience in need of its services.
If others are bidding on your brand, then you should, as well. However, if no one else is bidding on your brand, then you should take the opportunity to experiment a bit. You may get many of these clicks organically, but your cost per click (CPC) for your brand term should generally be very low, so it’s still worth bidding on to make sure you get the business.
This is strongly discouraged, as your SEO and digital advertising strategies should be designed to work in tandem with one another, in addition to all other aspects of your greater marketing scope.
Our certified PPC experts stay on top of the industry through continuous education, testing, and application. Check out these articles to see what we’ve been working on lately: