The unique challenge
As one of America’s biggest and most recognized snack companies, Jack Link’s needed a website and marketing strategy that would work together to convey its uniquely bold brand while streamlining its online purchasing process from start to finish.
Jack Link’s existing website offered a clunky and outdated interface that didn’t support ecommerce. Additionally, there was no SEO or email strategy in place to drive more business.
01.Streamline ecommerce purchasing experience
02.Develop site within stringent brand standards
03.Integrate systems for subscriptions, payments, search, email, PIM, and more
04.Launch custom marketing plan including email, SEO, and CRO
05.Collaborate with other agency partners on creative initiatives
06.Provide ongoing support for Magento security and maintenance
A streamlined purchasing experience
Not only did revenue and conversions dramatically increase following launch, but the average value of each order also skyrocketed as users were inspired to fill their cart with a wider range of Jack Link’s products. Perrill leveraged an Adaptive Subscriptions module and Stripe Payments — both by Paradox Labs — to streamline and simplify the ecommerce shopping and purchasing experience including future support of Android and Apple Pay.
Web traffic increased following launch as the responsive site saw upticks in both mobile and desktop activity due largely to Perrill’s custom marketing plan. The strategy collaborated with Jack Link’s and its other agency partners to include analytics, heat mapping, email, landing pages, SEO, and more.
Engage with Sasquatch
As users loaded up their carts with more Jack Link’s products, they also spent more time on each page interacting with the site’s content and design. The development process took shape within existing designs provided by the client to ensure every feature worked seamlessly in conjunction with the pre-planned look and feel. Elastic Search utilized product data pulled from the Salsify PIM to feed up-to-date details and nutritional information to each product page.
New Customers Through Targeted Workflows
More users began to visit and return to the site following launch, thanks largely to the rollout of the strategically crafted marketing plan. Perrill leveraged a Klaviyo integration within Magento to make use of email workflows and developed custom workflows and campaigns centered around Jack Link’s revenue-driving initiatives.