Our Work

Jack Link’s

The unique challenge

As one of America’s biggest and most recognized snack companies, Jack Link’s needed a website and marketing strategy that would work together to convey its uniquely bold brand while streamlining its online purchasing process from start to finish.

Jack Link’s existing website offered a clunky and outdated interface that didn’t support ecommerce. Additionally, there was no SEO or email strategy in place to drive more business.

  1. 01.
    Streamline ecommerce purchasing experience
  2. 02.
    Develop site within stringent brand standards
  3. 03.
    Integrate systems for subscriptions, payments, search, email, PIM, and more
  4. 04.
    Launch custom marketing plan including email, SEO, and CRO
  5. 05.
    Collaborate with other agency partners on creative initiatives
  6. 06.
    Provide ongoing support for Magento security and maintenance
Jack Link’s - Design Collage

Proven Results

The new Jack Link’s site successfully captures the iconic brand image, but it’s the numbers that really express the client’s satisfaction with our digital efforts. Here’s the empirical data:
0%
Increase in average order value
0%
Increase in web traffic
0%
Increase in average time on page
0%
Increase in unique pageviews

A streamlined purchasing experience

82% increase in average order value

Not only did revenue and conversions dramatically increase following launch, but the average value of each order also skyrocketed as users were inspired to fill their cart with a wider range of Jack Link’s products. Perrill leveraged an Adaptive Subscriptions module and Stripe Payments — both by Paradox Labs — to streamline and simplify the ecommerce shopping and purchasing experience including future support of Android and Apple Pay.

Jack Link’s - E-Commerce Streamlining

Custom-Crafted Marketing

29% increase in web traffic

Web traffic increased following launch as the responsive site saw upticks in both mobile and desktop activity due largely to Perrill’s custom marketing plan. The strategy collaborated with Jack Link’s and its other agency partners to include analytics, heat mapping, email, landing pages, SEO, and more.

Jack Link’s - Email #1
Jack Link’s - Email #3
Jack Link’s - Email #2

Engage with Sasquatch

26% increase in average time on page

As users loaded up their carts with more Jack Link’s products, they also spent more time on each page interacting with the site’s content and design. The development process took shape within existing designs provided by the client to ensure every feature worked seamlessly in conjunction with the pre-planned look and feel. Elastic Search utilized product data pulled from the Salsify PIM to feed up-to-date details and nutritional information to each product page.

Jack Link’s - Marketing Automation

New Customers Through Targeted Workflows

31% increase in unique pageviews

More users began to visit and return to the site following launch, thanks largely to the rollout of the strategically crafted marketing plan. Perrill leveraged a Klaviyo integration within Magento to make use of email workflows and developed custom workflows and campaigns centered around Jack Link’s revenue-driving initiatives.

Jack Link’s - E-commerce