For over 45 years, Wasp has produced some of the most innovative and most accurate broadheads on the market. While the brand used to dominate the industry, internal issues led to a sharp decline in customer penetration in the late 90s and early 00s. Under new ownership, Wasp is determined to revitalize the brand, restore its popularity, and reach more hunters in younger generations. When the time came for a new website, Wasp trusted the ecommerce web design experts at Perrill to lead the charge.
Perrill started by developing a bold new brand message designed to hit hard with hunters of all ages. The responsive design followed suit with strong imagery, fluid navigation, and strategic flow to ensure Wasp’s value propositions are always front and center in a tasteful yet compelling way. The product pages and cart are clean and built to drive sales. The site also features a robust community section with media, Kill Stories, and more so hunters can interact and share their experiences with Wasp. This is a website for serious hunters who care about leaving their mark.
Wasp broadheads have always delivered the best results. With their new responsive website, they look forward to regaining their position at the top of the broadhead industry.