The unique challenge
As a growth-oriented provider of large-scale and high-powered colocation, Compute North needed a website that would convey its expertise and capability while also making it easy for users to get in touch and reserve hosting space.
Compute North approached Perrill for a complete brand overhaul to bring its vision to life and compete in a rapidly growing space. The resulting process tackled all phases of branding, content writing, design, development, and marketing to immediately establish the company as a market leader.
01Create buzz in launching brand’s online presence
02Craft brand messaging strategy to align with company objectives
03Create responsive design that aligns with desired brand perception and site functionality
04Drive hosting space requests through the website
05Create custom marketing plan to include email, blogging, paid media, and ongoing SEO
Cultivating Thought Leadership
Perrill strategically crafted Compute North’s new sitemap along with a brand messaging strategy and user personas to leverage across the site and in marketing efforts. The messaging combined with the site’s responsive design and development in WordPress contributed to a sharp uptick in organic traffic following launch. Perrill also created and maintained a blog to help position Compute North as an active thought leader in the industry.
Since launch, the site has expanded its service offerings and now provides additional info on miners Compute North distributes and hosts. Perrill put a custom marketing plan in place that includes email via MailChimp, blogging, Google Ads and LinkedIn Ads, and ongoing SEO maintenance. We helped guide Compute North through the unveiling and rapid promotion of new facilities throughout the country to drive hosting contracts directly through the site.