Puma
The unique challenge
As one of the largest athletic brands in the world, Puma needed to deliver an effortless ecommerce experience that would effectively serve its smaller markets without exceeding budget.
Puma’s global site already utilized a robust ecommerce system, but its smaller markets in Australia and Russia needed a solution that would provide users with the same experience at a fraction of the cost.
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01.Develop proof-of-concept Magento site to save Puma millions of dollars
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02.Provide user-friendly ecommerce experience for smaller markets
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03.Create a cost-effective alternative to Demandware ecommerce platform
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04.Enter markets not previously viable with former platform
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05.Replace Adobe Scene7 image integration with Puma’s in-house solution
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06.Expand PISA functionality to better accommodate API integration
Proven Results
A global ecommerce experience
Perrill developed the proof-of-concept site by applying design elements provided by the client from Fluid to the Magento platform, with the look and functionality made to match the designs as closely as possible. Perrill created and integrated several non-standard Magento features, including shopping cart item count and an interactive “trending now” panel on the homepage.
Ongoing optimization
Adobe Scene7 image integration was initially utilized at site-launch, and was later replaced with Puma’s in-house PISA solution in Magento to showcase product images. Expanded PISA functionality was later developed to better accommodate API integration, allowing for API pull at the time of Heiler import and via cron/batch process.
Conquering markets. Driving revenue.
Perrill refined the new site’s frontend presentation by developing a zoom tool similar to Scene7 and by only showing relevant swatches on product load. The project at large succeeded in shortening the traditional development cycle and allowing Puma to enter its target markets that were not financially viable via its former platform — all on a reduced cost and shortened timeline.
