During its transition from Final Coat Painting to a full-service property management company, FCP Services needed a strategy to bring the new brand to market. To help accomplish this, FCP relied on the proven expertise of Perrill’s content strategy and web design teams.
Perrill kicked off the project by developing a deep understanding of FCP’s new direction and future business goals. Focusing on the company’s past experience and growing capabilities, Perrill’s content team created a story that emphasizes the brand’s values and conveys a compelling message to potential customers. With the brand story in place, our design team created a responsive website that showcases the company’s growing service offerings. Built with a fluid navigation structure that makes finding a service or market easy, the site marries UX and UI in a way that converts while looking great.
Transitioning to a new company name with expanded services is never easy, but the new FCP Services website is helping to make that journey much more successful.