Go Next has been a leader in group travel for over 45 years. When it came time to deliver a better online experience for its customers, Go Next turned to the web content, design, and development experts at Perrill.
Perrill kicked off the project with a brand refresh that included a new logo, new tagline, and updated messaging strategy and content so Go Next could better reach its target audiences. The design team then translated this strategy into an eye-catching and user-friendly layout that highlights the exceptional experiences guests have when traveling with Go Next. More importantly, the website makes it easy for users to find the right trip and book it online in just a few user-friendly steps. Working closely with PEAK 15, Perrill’s development experts integrated Go Next’s cloud-based booking software into the website to create a system that’s easy for all parties—especially Go Next’s eager travelers. The custom responsive website also features a special Group Program section that allows users to more easily connect with their group and increase their likelihood of being a repeat Go Next traveler.
Go Next prides itself on providing guests with exceptional experiences every time they travel. With their brand new website, that exceptional experience now starts long before a customer books a trip. After just one look at this website, you’re going to need to pack your bags so you can take the cruise of a lifetime.