For decades, Sherman Associates has been committed to building communities and enriching neighborhoods through dedicated property management and development. Its previous website was hampered by an outdated design and inconvenient apartment search function, sending users in too many directions to find ideal housing and corporate property. Sherman came to the web design and development experts at Perrill for a redesign that improved on the site’s search functionality and provided a more contemporary design scheme.
The process began with a brand messaging strategy that effectively informed users of Sherman’s ability to provide high-quality management, development, renovation, and more. The design phase was aimed at delivering a visually appealing layout that combined an attractive combination of graphics and copy while also unifying the brand around a common theme. The main goal of the development stage was to make the site more navigable and to help users quickly and easily find the right property on any device. The result is a successful and highly usable experience for visitors and an overall boost to Sherman’s image as an industry-leader.
Sherman Associates never cuts corners when enhancing neighborhoods and communities through masterful property development and management. Its new website now allows it to enrich the lives of an even greater audience as it continues to help people find their perfect home or business.