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Why our stated hourly rate is increasing - and why that's a good thing for our clients
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Why our stated hourly rate is increasing - and why that's a good thing for our clients

As of February 1, 2019, Perrill’s hourly rate increased.  As a company committed to transparency and honesty, we discuss below the rationale and benefits behind this decision. Why our rates have increased The decision to raise prices is never an easy one. It’s a delicate balance between profitability and client retention. After thorough analysis, we…

Santa Tracker Showdown
Santa Tracker Showdown Featured Image
Santa Tracker Showdown

Every December, Google and Bing add a new element to their rivalry. Both create interactive websites that allow users to see what’s going on at the North Pole, and to track the man himself on his Christmas Eve journey. NORAD (yes, that NORAD) has been tracking Santa’s December 24th trip since the 1950s, and in…

Should I Link to Other Websites?
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Should I Link to Other Websites?

Our clients often receive requests from other websites to post a link. Typically, these requesters aren’t trying to sell anything. They’re simply asking for a reciprocal link: if you link to us, we’ll link to you. If you have a website, there’s a good chance you’ve received requests like this before. Many of them seem…

How to Add Editable Areas to Exported MailChimp Templates
How to Add Editable Areas to Exported MailChimp Templates

If you’ve tried recently exporting a MailChimp template you’ve been greeted with this alert. It’s a shame, but a necessary change since MailChimp decided to make editing templates super easy.

Happy April Fools' Day!
Happy April Fools' Day!

For those of us in the tech world, today is a very special day.  It’s kind of like our birthday, Festivus and Independence Day all rolled into one.  Why?  Well, today is the day websites around the world take their best shot at creating a memorable (and viral) April Fools’ Day prank. To honor this…

Google vs. Bing - Santa Claus Edition?
Google vs. Bing - Santa Claus Edition?

Choosing a search engine to guide you to the closest taco joint or the ultimate ugly sweater store is one thing, but in less than two weeks there will be a much more important question at hand: which Santa Tracker is right for you? NORAD has been tracking Santa on Christmas Eve for over 50 years…

Keyword Googlemageddon
Keyword Googlemageddon

On Sept. 24, Google officially announced a change in the way it provides information to website owners and marketers. Some people are describing this as Google physically “closing doors” for everyone. My response, everyone take a deep breath and read this blog! Like most information, once it hits the 24 hour news cycle, suddenly we…

A Call to Action in Action
A Call to Action in Action

A clear call to action is a vital part of any hardworking website.  But it isn’t always given proper consideration in the design process.  Aesthetics, branding and basic function drive the look and feel of a website through its creation.  As soon as that site launches, however, it had better start working for you.

Google Glass and Augmented Reality
Google Glass and Augmented Reality

In 2007 a revolutionary product was introduced that changed the way people live their daily lives. I’m talking about the original iPhone, a product that moved computing away from traditional computers and put the web at people’s fingertips. The smartphone has had a big impact on the way people live.

Create a Facebook Page: Infographic
Create a Facebook Page: Infographic

Over the past few weeks I have been working on a Facebook infographic that shows the process of creating a Facebook page. Throughout the infographic I scattered facts about Facebook and some tips I’ve learned while managing pages for our clients. Hopefully, this infographic will help you understand the basics of building a Facebook page…

Responsive Web Design: You Should Consider It.
Responsive Web Design: You Should Consider It.

  I was recently introduced to responsive web design and, I have to admit,  it was a mind blowing experience. The concept of building a website that has the ability to scale proportionally to almost all screen sizes is an incredible development. The crazy part is the idea of responsive web design was brought to…

The Importance of Being Google Certified
The Importance of Being Google Certified

At Perrill we believe it is important for our SEO team to constantly be learning and taking full advantage of the tools that we use on a daily basis. With that being said, we take great pride in making sure that the majority of our SEO team is certified in such programs as Google Analytics,…

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First Scribe is now Perrill Why the change?