A great user experience means your visitors always find exactly what they want on the first try without any errors, right? While that would indeed be great, the fact is that mistakes do happen. Fortunately, we have error pages to take care of that. The 404 page is the error page you’re probably most familiar…

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t it be going up all the time? A lot of businesses live and die by organic search. A typical internet marketing plan may consist of this logic: Do SEO Get top rankings Get tons of traffic Make tons of sales…

You have a local business. You depend on Google for customers to find your local business. But is just being there good enough? Local search results have seen a lot of shakeups over the years. Most recently, Google reduced the local pack to just 3 results. The world of local search is now more cutthroat…

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

There seems to be a fair amount of confusion out there regarding what Google, Bing, and other search engines need to access in order to render your website properly. A few weeks ago, Google began sending out messages to webmasters warning of important resources being blocked from the search engines. Here’s the deal: Google needs…

Bad reviews can destroy your business. It may sound a bit dramatic, but it’s true. This year alone, we’ve seen multiple cases where businesses were so overwhelmed by bad reviews on Yelp and Google they had no choice but to shut down. We saw one of these cases just this week. After it was announced…

Having a blog on your company website can have a positive impact on your business. It can also feel like the bane of your existence. Coming up with content for your business blog is difficult enough without having to deal with loads of useless blog comments. Yes, that’s right. It’s 2015 and spammers are still…

Our clients often receive requests from other websites to post a link. Typically, these requesters aren’t trying to sell anything. They’re simply asking for a reciprocal link: if you link to us, we’ll link to you. If you have a website, there’s a good chance you’ve received requests like this before. Many of them seem…

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company’s allocated marketing budget Your company’s philosophy regarding digital advertising With all these things in…