Internet Marketing Mysteries Archives | Perrill

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order for digital advertising to be a viable channel, you need to see a positive return on your ad spend. Unfortunately, in today’s highly competitive and...

Nathaniel Tower

Jul 09, 202113 min Read

What Is Direct Traffic Internet Marketing Mysteries

What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics...

Nathaniel Tower

May 01, 20206 min Read

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Everything You Need to Know About 404 Errors (Including How They Can Help You)

Everything You Need to Know About 404 Errors (Including How They Can Help You)

A great user experience means your visitors always find exactly what they want on the...

Nathaniel Tower

Jan 12, 201812 min Read

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13 Crazy SEO Superstitions People Actually Believe

13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days...

Nathaniel Tower

Jan 13, 201715 min Read

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Should You Hire an Agency or In-House for Online Marketing

Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online...

Nathaniel Tower

Sep 23, 20168 min Read

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Why Doesn’t Google Use My Title Tag and Meta Description In Search Results

Why Doesn’t Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title...

Nathaniel Tower

Sep 10, 201610 min Read

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Why Aren’t We Getting More Organic Traffic

Why Aren’t We Getting More Organic Traffic?

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t...

Nathaniel Tower

Dec 04, 20158 min Read

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Does My Business Need Google Reviews

Does My Business Need Google Reviews?

You have a local business. You depend on Google for customers to find your local...

Nathaniel Tower

Sep 04, 20157 min Read

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How Do I Calculate Conversion Rate on My Website

How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality...

Nathaniel Tower

Aug 28, 20158 min Read

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How To Make Sure You Aren’t Blocking Important Files from Search Engines

How To Make Sure You Aren’t Blocking Important Files from Search Engines

There seems to be a fair amount of confusion out there regarding what Google, Bing,...

Nathaniel Tower

Aug 07, 20157 min Read

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