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8 marketing strategies that will define 2021 (and beyond)

2021 Explorers
It’s the beginning of a new year once again, which means more year-end lists recapping everything we’ve seen over the past 12 months – and last year, we saw a lot of new and unexpected things. We’re all familiar with...
Dan Cole - Author
Dan Cole
Jan 11, 202117 min Read
Article

The ultimate guide to evaluating your digital agency

Deciding to invest in a digital agency is a big move that can have a...
Dan Cole - Author
Dan Cole
Aug 23, 20206 min Read
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Article

The anatomy of a marketing budget

The biggest issue most businesses face when setting up a marketing budget is that they...
Dan Cole - Author
Dan Cole
Jul 24, 202012 min Read
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Article

What is ROAS? How to calculate return on ad spend

In digital marketing, data is everything. It helps validate performance (or a lack thereof) and...
Dan Cole - Author
Dan Cole
May 26, 20209 min Read
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9 E-commerce Strategies That Will Dominate the COVID-19 Age
Article

9 e-commerce strategies that will dominate the COVID-19 age

This post is adapted from a similarly titled webinar co-presented by Nate Tower and Alex...
Greg Johnson - Author
Greg Johnson
Apr 27, 202014 min Read
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Truck dangerously close to edge of mountain road
Article

9 website updates you must make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year...
Nate Tower - Author
Nathaniel Tower
Dec 28, 20187 min Read
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Two jellyfish floating in water
Article

A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine...
Dan Cole - Author
Dan Cole
Sep 04, 20187 min Read
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Close-Up Portrait Of Wolf Standing Against Black Background
Article

4 Lies PPC Advertisers Tell You to Win Your Business

If you’re a business owner or head of your company’s marketing department, you’ve probably been...
Nate Tower - Author
Nathaniel Tower
Nov 09, 20177 min Read
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amazing white albino tiger with green eyes
Article

3 Reasons You Need a Google Premier Partner

As a business owner looking to generate more revenue or leads online, Google Ads (formerly...
Nate Tower - Author
Nathaniel Tower
Sep 19, 20168 min Read
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Small Plane, Holuhraun, Bardarbunga, Iceland
Article

One Google AdWords Mistake You Can’t Afford to Make

We’ve managed a lot of Google AdWords accounts. Some were in shambles when we inherited them....
Nate Tower - Author
Nathaniel Tower
Oct 23, 20156 min Read
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