AdWords/Digital Advertising Archives | Perrill

How to adjust your 2020 SEO strategy amid the COVID-19 outbreak

We’ve been receiving a number of questions from our clients regarding the best way to handle their digital marketing efforts in the current climate surrounding the global COVID-19 pandemic. For many businesses, they’re already beginning to feel the effects of...

Mar 20, 20206 min Read

What is ROAS? How to calculate and improve this vital marketing metric

In digital marketing, data is everything. It helps validate performance (or a lack thereof) and...

Nate Tower - Author

Nathaniel Tower

May 26, 20209 min Read

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9 E-commerce Strategies That Will Dominate the COVID-19 Age

9 e-commerce strategies that will dominate the COVID-19 age

This post is adapted from a similarly titled webinar co-presented by Nate Tower and Alex...

Greg Johnson - Author

Apr 27, 202014 min Read

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9 Website Updates You Must Make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year...

Nate Tower - Author

Nathaniel Tower

Dec 28, 20187 min Read

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Two jellyfish floating in water

A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine...

Dan Cole - Author

Sep 04, 20187 min Read

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4 Lies PPC Advertisers Tell You to Win Your Business

If you’re a business owner or head of your company’s marketing department, you’ve probably been...

Nate Tower - Author

Nathaniel Tower

Nov 09, 20177 min Read

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3 Reasons You Need a Google Premier Partner

As a business owner looking to generate more revenue or leads online, Google Ads (formerly...

Nate Tower - Author

Nathaniel Tower

Sep 19, 20168 min Read

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Small Plane, Holuhraun, Bardarbunga, Iceland

One Google AdWords Mistake You Can’t Afford to Make

We’ve managed a lot of Google AdWords accounts. Some were in shambles when we inherited them....

Nate Tower - Author

Nathaniel Tower

Oct 23, 20156 min Read

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How Much Should We Be Spending on Google AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a...

Nate Tower - Author

Nathaniel Tower

Jul 02, 20158 min Read

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What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful?...

Nate Tower - Author

Nathaniel Tower

Apr 03, 201512 min Read

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