With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

If you’re a business owner or head of your company’s marketing department, you’ve probably been approached at some point by someone aggressively trying to sell you their digital marketing services. They typically call you out of the blue, offer huge promises, and don’t take “no” for an answer. Listening to just one of these sales…

As a business owner looking to generate more revenue or leads online, Google Ads (formerly AdWords) is one important piece of a larger digital strategy. Of course, if you don’t know what you’re doing, it’s easy to blow through money faster than the government can print it. From choosing the right keywords and optimizing your ads…

One of the keys to a successful online marketing campaign is utilizing the right channels. For most businesses, one of the most crucial online channels is paid advertising, including the right combination of search, display, remarketing, video, and mobile ads. Of course, online advertising only helps if you’re seeing a positive return on your investment….

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

We’ve managed a lot of Google AdWords accounts. Some were in shambles when we inherited them. Oh, the abominations we’ve seen. It would be pretty easy to compile a list of dozens upon dozens of digital advertising blunders. Like the account with just 1 ad for 5,000 broad match keywords. Fortunately, we can get accounts into…

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company’s allocated marketing budget Your company’s philosophy regarding digital advertising With all these things in…

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

No matter what type of business you have, there’s a good chance that a large chunk of your customers find your website through branded search. This a good thing. It means people know your brand—and they’re actually interested in it. If someone’s searching for your brand name, they’re pretty much guaranteed to convert, right? Well,…

Are you trying to find yourself? If it’s soul searching, then great. Keep it up. But if it’s Googling your business, that’s not such a noble (or productive) pursuit. Searching for your business on Google isn’t the equivalent of trying to figure out your place in the world. It’s more like stalking yourself, and it…

In the battle of paid versus organic, which side are you on? There’s a common misconception in the world of internet marketing that paid advertising and SEO are rivals. Many website owners believe Google AdWords, PPC, and other forms of digital ads are just temporary solutions while they wait for the SEO to “kick in.”…