AdWords/Digital Advertising Archives | Perrill

Google Analytics 4: Why You Need To Upgrade Now

Big changes are coming to website analytics and reporting. If you’re like the vast majority of businesses and marketers, you’ve been relying on Google’s Universal Analytics to measure the performance of your website. For the past decade, that platform has...

Nathaniel Tower

Jun 15, 202219 min Read

How a Decrease in Friction Increased Facebook Leads by Infinity Percent

“Friction” is a common theme for digital marketers, as in reducing the amount of friction...

Jul 05, 20224 min Read

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8 WordPress Plugins Every Marketer Needs

8 WordPress Plugins Every Marketer Needs

As a digital marketer, you tend to wear many goofy-lookin’ hats. Content writer fedora. SEO...

Sep 15, 202110 min Read

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6 Reasons You Should Keep Marketing When Results Are Great

6 Reasons You Should Keep Marketing When Results Are Great

If you’re reading this, chances are you have had some great business success from the...

Nathaniel Tower

Sep 10, 20216 min Read

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How to Compare Agency Proposals

How to compare agency proposals: 5 questions you need to ask yourself before signing

You’ve spoken with multiple salespeople. You’ve sent out several RFPs. You’ve discussed the situation with...

Sep 08, 20219 min Read

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why is my roas going down

Why Is My Return On Ad Spend (ROAS) Going Down?

Digital advertising is an essential part of almost any marketing strategy. Of course, in order...

Nathaniel Tower

Jul 09, 202113 min Read

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8 marketing strategies that will define 2021 (and beyond)

8 marketing strategies that will define 2021 (and beyond)

It’s the beginning of a new year once again, which means more year-end lists recapping...

Jan 11, 202117 min Read

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The ultimate guide to evaluating your digital agency

The ultimate guide to evaluating your digital agency

Deciding to invest in a digital agency is a big move that can have a...

Aug 23, 20206 min Read

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The anatomy of a marketing budget

The anatomy of a marketing budget

The biggest issue most businesses face when setting up a marketing budget is that they...

Jul 24, 202013 min Read

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What is ROAS How to calculate return on ad spend

What is ROAS? How to calculate return on ad spend

In digital marketing, data is everything. It helps validate performance (or a lack thereof) and...

May 26, 20209 min Read

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