AdWords/Digital Advertising Archives | Perrill

How worried should I be about Core Web Vitals?

The Core Web Vitals are coming to the Google search algorithm, and they are a bit complex. For those out there who don’t like reading long articles, we’re going to share the juiciest details about the Google Page Experience Update...

Nathaniel Tower

Mar 22, 202126 min Read

8 marketing strategies that will define 2021 (and beyond)

8 marketing strategies that will define 2021 (and beyond)

It’s the beginning of a new year once again, which means more year-end lists recapping...

Jan 11, 202117 min Read

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The ultimate guide to evaluating your digital agency

The ultimate guide to evaluating your digital agency

Deciding to invest in a digital agency is a big move that can have a...

Aug 23, 20206 min Read

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The anatomy of a marketing budget

The anatomy of a marketing budget

The biggest issue most businesses face when setting up a marketing budget is that they...

Jul 24, 202012 min Read

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What is ROAS How to calculate return on ad spend

What is ROAS? How to calculate return on ad spend

In digital marketing, data is everything. It helps validate performance (or a lack thereof) and...

May 26, 20209 min Read

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9 e-commerce strategies that will dominate the COVID-19 age

9 e-commerce strategies that will dominate the COVID-19 age

This post is adapted from a similarly titled webinar co-presented by Nate Tower and Alex...

Apr 27, 202014 min Read

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9 Website Updates You Must Make in 2019

9 website updates you must make in 2019

With a new year comes new budgets and new business goals. Make 2019 the year...

Nathaniel Tower

Dec 28, 20187 min Read

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A brief history of the meta description and how to write a good one

A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine...

Sep 04, 20187 min Read

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4 Lies PPC Advertisers Tell You to Win Your Business

4 Lies PPC Advertisers Tell You to Win Your Business

If you’re a business owner or head of your company’s marketing department, you’ve probably been...

Nathaniel Tower

Nov 09, 20177 min Read

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3 Reasons You Need a Google Premier Partner

3 Reasons You Need a Google Premier Partner

As a business owner looking to generate more revenue or leads online, Google Ads (formerly...

Nathaniel Tower

Sep 19, 20168 min Read

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