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Google Data Studio Blog Series: Step 3 – Telling a story through data
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Google Data Studio Blog Series: Step 3 – Telling a story through data

In the first two installments of our Google Data Studio blog series, we took a look at how to get started with Data Studio and also provided some insights into why our team has adopted it as our go-to reporting tool. Now that you know how to create a report and the key reasons behind…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
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Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Google Data Studio Blog Series: Step 1 – Getting Started
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Google Data Studio Blog Series: Step 1 – Getting Started

Analytics reporting just got a whole lot easier thanks to Google’s release of Data Studio. The new platform’s seamless integration with Google Ads, Analytics, Search Console, and many other popular web tools through third-party integrations has made creating and analyzing powerful reports much less time-consuming and much more accessible for marketing teams. Trying to make…

How to read a basic Google Analytics report
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How to read a basic Google Analytics report

Analytics can be an extremely useful tool in improving your website’s performance and in determining where you’re connecting with your audience and where you might be missing out on growth opportunities. But to make proper use of this data, you first need to know what you’re looking at. All the analytics reports in the world are useless if…

Why Aren't We Getting More Organic Traffic?
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Why Aren't We Getting More Organic Traffic?

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t it be going up all the time? A lot of businesses live and die by organic search. A typical internet marketing plan may consist of this logic: Do SEO Get top rankings Get tons of traffic Make tons of sales…

How Do I Calculate Conversion Rate on My Website?
How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

Your Analytics Data Says You Need a New Website
Your Analytics Data Says You Need a New Website

Many business owners take a rather subjective approach to determine when they need a new website. They may look at their own site and think it looks outdated. Or they might look at a competitor’s brand new site and get the sudden urge to do better. Or they may shrug and say, “Looks fine to…

Why Is My Bounce Rate So High?
Why Is My Bounce Rate So High?

A high bounce rate means your website is bad, right? Not necessarily. When looking at your bounce rate, there are a lot of factors to consider. In fact, contrary to the popular “I came, I saw, I puked” definition of bounce rate, a bounce isn’t always an unsuccessful visit. As with any data, the bounce…

What Metrics Should I Use To Measure Success?
What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

What Is Direct Traffic? Internet Marketing Mysteries
What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that. In Google Analytics, you can find your Direct Traffic by going to…

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