One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively.  If you’re using Magento to…

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

For today’s online retailers, it’s essential to provide shoppers with the highest quality experience possible. Failing to do so often results in a loss of business and a damage to brand reputation. As ecommerce has continued to grow, its trends and uses have developed and continue to be shaped by some of the largest retailers…

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

This may seem obvious, but people won’t buy something they can’t find. Getting people to find your products isn’t always easy. Sure, once they land on your site you can direct them to the right products by having fluid navigation and accurate search features. But you have to get them to your site first. Many…

If you have an ecommerce website, you probably deal with shopping cart abandonment. You aren’t alone. This is a problem every ecommerce website faces, including the biggest online retailers in the world. It’s also a problem you’ll never be able to completely fix, but that doesn’t mean you can’t make some big improvements that will…

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

Many website owners expect instant riches when they launch an e-commerce site. Naturally, many website owners end up disappointed. E-commerce is not as simple as throwing a few products online and watching orders roll in. While we often hear statistics like “60% of all transactions will occur online by 2017,” simply having an e-commerce website…