Why You Need to Upgrade to Magento 2
One of the keys to having a successful e-commerce website is choosing the right platform. You need something that’s fast, user-friendly, and secure for your customers. It also has to be robust enough to handle your organization’s inventory management, payment services, and other integrations required to run your store effectively. If you’re using Magento to…
A brief history of the meta description and how to write a good one
Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…
Ecommerce best practices every online seller should adopt
For today’s online retailers, it’s essential to provide shoppers with the highest quality experience possible. Failing to do so often results in a loss of business and a damage to brand reputation. As ecommerce has continued to grow, its trends and uses have developed and continue to be shaped by some of the largest retailers…
Do I Need to Write Content for My Ecommerce Category Pages?
Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…
How to Create Abandoned Cart Emails that Work
If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…
Why Are My Online Customers Abandoning Their Shopping Carts?
If you have an ecommerce website, you probably deal with shopping cart abandonment. You aren’t alone. This is a problem every ecommerce website faces, including the biggest online retailers in the world. It’s also a problem you’ll never be able to completely fix, but that doesn’t mean you can’t make some big improvements that will…
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…
Troubleshooting Magento Configurable Swatches
Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…
