With a new year comes new budgets and new business goals. Make 2019 the year you finally give your website and your business the attention it needs. Here are the 9 website updates you absolutely must make in 2019: 1. HTTPS Having a secure website is no longer a nice-to-have. It’s an absolute requirement. Your…

The ultimate goal of every website is to get conversions. If your site doesn’t convert, it’s not doing its job. For ecommerce websites, that means selling products. For lead generation sites, your point of conversion is typically going to be a contact form. Getting users to see your contact form is one thing, but getting…

When someone gives you something, of course you need to thank them. It’s just basic manners. The web works the same way. When someone gives you their information via a contact form, you need to thank them. Cue the Thank You page. Every form on your website should lead to a Thank You page. Whether…

We all dream of having a website that converts at astronomical rates—a website that dominates the competition and turns every visitor into a customer. To get there, you have to have a good product or service and a great website. But you also have to be an A/B test superstar. Okay, so you’ll never get…

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

To get the most out of your website, you need to know what works. While following general best practices is a great way to start, the only true way to know what will work best for your website is by using data. Cue the A/B test. Used properly, A/B testing is one of the most…

If you want to be competitive in your industry, you have to pay attention to your competition. Just look at the New England Patriots. They know exactly what their competitors are doing, and they’re virtually unstoppable! Sports jokes aside, competitive analysis should be part of your marketing strategy. Analyzing your competitors can give your business…

You have a great product/service and a great website to showcase it, but your contact forms are sitting in a dormant state. You jump for joy when you receive a single form submission in your inbox, thinking the floodgates are about to open. Days pass. Weeks pass. Months pass. A few form submissions might trickle…

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…