As we begin yet another new year, it’s important to look back at all the things we’ve learned and trends we’ve observed over the past 365 days. It has certainly been an interesting year in the digital marketing world, chock full of surprises and industry change. Because of this, a lot of the strategies we…

Like many beloved celebrities living comfortably in their golden years, it seems that every year that goes by we see more and more blogging death hoaxes. Are any of these rumors true? Of course not! Okay, but is blogging the same as it once was? No, it’s better. Blogging has evolved— nay, grown—over the years to become the trendsetter…

Digital marketing is a lot of work. If you tried to run a full-scale digital marketing campaign by yourself, you would fail. It doesn’t matter if you’re the best marketer in the world. You need a team of experts with a variety of skill sets to execute a successful marketing strategy. And that barely scratches…

No matter what industry you’re in, you need digital marketing. Why? Because we live in a digital world. Your customers are online. If you aren’t marketing to them, then you are missing opportunities, losing to your competitors, and not growing as fast as you should be.  So how do you go about launching your digital…

In the first two installments of our Google Data Studio blog series, we took a look at how to get started with Data Studio and also provided some insights into why our team has adopted it as our go-to reporting tool. Now that you know how to create a report and the key reasons behind…

Content marketing is an essential part of any successful online marketing strategy. But as consumers of information, we are drowning in content. With so much content being produced, and with the ever-changing search landscape, how do you ensure your time and effort spent creating content isn’t wasted? Many marketers think the solution to overcoming poorly…

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Analytics reporting just got a whole lot easier thanks to Google’s release of Data Studio. The new platform’s seamless integration with Google Ads, Analytics, Search Console, and many other popular web tools through third-party integrations has made creating and analyzing powerful reports much less time-consuming and much more accessible for marketing teams. Trying to make…

Social media has become an essential part of every successful business. It offers a cost-effective way to target and engage with your audience on a level traditional advertising simply can’t touch. Good luck retweeting or commenting on a radio ad. In fact, 87 percent of marketers said social media had increased their brand’s exposure as of January…

Of all the ways to measure success on your business’s website, conversion rate should be at the top of the list. This is a key indicator you need to be tracking to determine how well all the time and money you put into your site is translating into profit for you.  The term “conversion” might…

The world wide web (www) is an endless cosmos with an in-depth language all its own. In order to be successful in this cosmos, it’s important to have a firm grasp of the language and many of its key terms that are used on a constant basis. You have to talk the talk before you…

It keeps getting harder and harder to find a good job in the digital marketing industry. With countless factors in play, navigating your way onto the right career path takes endless applications, patience, and persistence. Given this sea of openings, some companies have made a habit out of posting intentionally misleading jobs in order to…